Comments on: Creativity in Airports http://wrightcreativity.com/2008/08/creativity-in-airports/?utm_source=rss&utm_medium=rss&utm_campaign=creativity-in-airports The starting point for the work of Kirsten Wright Wed, 08 Feb 2012 22:57:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Steve Woodruffhttp://wrightcreativity.com/2008/08/creativity-in-airports/#comment-7 Steve Woodruff Wed, 27 Aug 2008 00:48:39 +0000 http://wrightcreativity.com/?p=100#comment-7 The other thing about putting a luggage store in an airport is that all the potential shoppers have at least the concept of luggage in their brains, since they are in the middle of traveling. What better time to grab their eyeballs and try to gain their affections? All other times, luggage is virtually never even on the radar screen of attention.Hotels that market their bedding, robes, scents, etc. are doing something similar with their captive audiences... The other thing about putting a luggage store in an airport is that all the potential shoppers have at least the concept of luggage in their brains, since they are in the middle of traveling. What better time to grab their eyeballs and try to gain their affections? All other times, luggage is virtually never even on the radar screen of attention.

Hotels that market their bedding, robes, scents, etc. are doing something similar with their captive audiences…

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