@ducttape (John Jantsch) recently had a post about his social media strategy, then @chrisbrogan (Chris Brogan) talked about his. Both were great – but I found them overwhelming. I don’t have quite the number of followers that they do, and don’t have as much to monitor, but I do have a strategy that works for me. I had never really written it down or thought about exactly what I did, but after talking about how to be a better social media-er, I figured it would be a good ‘continuation post’. So, here is my social media strategy:
All day (10+ times a day)
- Tweet, which also updates my FaceBook status
- Check my email & respond: I categorize the important ones (15+ categories) & flag the ones that need to be following up
Daily
- Write a blog post – Twitterfeed picks it up, sends it to twitter, which sends it to facebook and friendfeed
- Search twitter for conversations about copywriters, fashion, and scan my current followers conversations for new people to follow
- Add 1 or 2 new blogs to add to my subscriptions
- Read my RSS feeds through my Outlook and comment on posts that I find interesting
- Stumble any sites that I like, this goes to twitter
- Jot down 5 ideas for future blog posts
- Monitor my blog stats through statpress and feedburner
- Check Facebook updates of friends, send a few messages
- Look through my calendar for upcoming events
- View my socialtoo stats on followers
- Look through my new followers and choose to follow back or not
- See what conversations are going on in FriendFeed
Weekly
- Check linkedin for questions or conversations to be a part of
- Create one new graphic for my blog, or just for fun (keeps my photoshop skills sharp)
- Update photos or information about me in FaceBook & Flickr
- Look through my ‘dones’ for the week and plan my ‘to-do’s’ for the next week
- Write a post for the sites I guest post on, including Kyle Reddoch’s “The Web Expert“
Please share you social media strategy – what works for you?
Related posts:
- Using social media successfully.
- How to be a better social media-er
- What struggles do you face with social networks?
Kirsten
