Comments on: How do you market your product without marketing your product http://wrightcreativity.com/2009/03/how-do-you-market-your-product-without-marketing-your-product/?utm_source=rss&utm_medium=rss&utm_campaign=how-do-you-market-your-product-without-marketing-your-product The starting point for the work of Kirsten Wright Mon, 21 May 2012 12:41:20 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Lindsayhttp://wrightcreativity.com/2009/03/how-do-you-market-your-product-without-marketing-your-product/#comment-1066 Lindsay Sat, 28 Mar 2009 00:57:03 +0000 http://wrightcreativity.com/?p=759#comment-1066 Marketing has to be one of my most favorite things, I love reading about it. Thanks for the great links!!<abbr><em>Lindsay’s last blog post..<a href="http://queenofrelationships.com/what-about-sex-on-the-first-date/" rel="nofollow">What About Sex On The First Date?</a></abbr></em> Marketing has to be one of my most favorite things, I love reading about it. Thanks for the great links!!

Lindsay’s last blog post..What About Sex On The First Date?

]]> By: Joehttp://wrightcreativity.com/2009/03/how-do-you-market-your-product-without-marketing-your-product/#comment-1060 Joe Fri, 27 Mar 2009 19:46:13 +0000 http://wrightcreativity.com/?p=759#comment-1060 I remember the first marketing seminar I ever attended, about six months after I started the gig I've been at lo this past decade. The topic was product marketing versus market marketing. It took almost five years and one huge contract to convince the powers that be to adjust our focus to market marketing, which uses our customer base as a guide to determine product offerings.The idea in five cent form is that once you have a client list, it is easier to deepen the existing relationship than it is to recruit a new customer to join the list, therefore your ROI is greater to discover what add ons they want and become a convenient one stop for them, rather than finding everyone who could want the thing you are making.The other advantage is the improved relationship. For us, that has meant trimming the marketing budget has had less of an impact on these customers. It does impact new prospecting, but that impact is lessened by the overall benefits of looking at what our best customers use that we weren't selling and finding a way to sell them those things.<abbr><em>Joe’s last blog post..<a href="http://ennuipundit.wordpress.com/2009/03/27/wishcasting/" rel="nofollow">Wishcasting</a></abbr></em> I remember the first marketing seminar I ever attended, about six months after I started the gig I’ve been at lo this past decade. The topic was product marketing versus market marketing. It took almost five years and one huge contract to convince the powers that be to adjust our focus to market marketing, which uses our customer base as a guide to determine product offerings.

The idea in five cent form is that once you have a client list, it is easier to deepen the existing relationship than it is to recruit a new customer to join the list, therefore your ROI is greater to discover what add ons they want and become a convenient one stop for them, rather than finding everyone who could want the thing you are making.

The other advantage is the improved relationship. For us, that has meant trimming the marketing budget has had less of an impact on these customers. It does impact new prospecting, but that impact is lessened by the overall benefits of looking at what our best customers use that we weren’t selling and finding a way to sell them those things.

Joe’s last blog post..Wishcasting

]]> By: OakleyOC (Reggie E)http://wrightcreativity.com/2009/03/how-do-you-market-your-product-without-marketing-your-product/#comment-1598 OakleyOC (Reggie E) Thu, 01 Jan 1970 07:59:59 +0000 http://wrightcreativity.com/?p=759#comment-1598 RT <a rel="nofollow" href="http://twitter.com/kirstenwright">@kirstenwright</a>: No one cares about your stupid product as much as you.It?s about them feeling badass when they use it: http://is.gd/pjCs RT @kirstenwright: No one cares about your stupid product as much as you.It?s about them feeling badass when they use it: http://is.gd/pjCs

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