May your May be more creative

May 13th, 2009

Last month, I tested your creativity. David MacGregor stepped up to the challenge with fervor, and created a fabulous idea. Because of the response, I wanted to create another challenge for the month of May.

Your image for May:

smiling-girl

(image courtesy of D Sharon Pruitt)

And here are the questions you have to answer:

  1. What product would you use this image for
  2. What would the tagline be for the product
  3. Where would you promote it (web, billboard, tv, etc)
  4. What would you expect people to visualize when they saw the image
  5. What other colors would you use with the image
  6. What fonts would be great to use with the image

Last time, I left it entirely up to you. This time, I answered the questions and created an advertisement too.

My advertisement would be either on tv, at the end of a commercial, the final screen shot, or as a billboard image for Kaiser Permanente.

smiling-girl-ad

updated version of the ad

kaiser-permanente


By the way, if you or someone you know works for Kaiser…let me know, I would love to see what they think!

Please leave your answers to any or all of the questions in the comments. Remember, you don’t have to answer them all, but the idea is to think and be creative. I will be interested to see what you choose to use the image for, and what you can picture!

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Kirsten

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Categories: My Creative Thoughts, Photography and art | View Comments

  • Kirsten Wright
    Thanks for your thoughts on the piece! I loved your ideas for the copy, and made a few edits and turned it into a spec ad for Kaiser (as you suggested too). Lets see what people think of the full ad!
  • Hi Kirsten,

    As usual, your post is thought-provoking and insightful... so great job!

    Re: your Kaiser Permanente idea...I fear the Headline alone it could be confused with an ad for a camera.

    So I took the liberty of scribing some copy for you that, along with your headline, would make for a very good print ad as opposed to a TV or billboard, which I think is what you were going for...

    Now this is right off the top of my head so feel free to change it but...

    Life is full of moments. None more important than those spent with our children. At Kaiser Permanente our sole focus is to help you live healthier so you’ll be there to experience each and every single moment… especially the silly ones.
    Life is full of moments. None more important than those spent with our children. At Kaiser Permanente our sole focus is to help you live healthier so you’ll be there to experience each and every single moment… especially the silly ones.

    <abbr>Steve O’s last blog post..Time Out For Trivia</abbr>
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