Comments on: May your May be more creative http://wrightcreativity.com/2009/05/may-your-may-be-more-creative/?utm_source=rss&utm_medium=rss&utm_campaign=may-your-may-be-more-creative Sun, 05 Sep 2010 18:24:00 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Kirsten Wright http://wrightcreativity.com/2009/05/may-your-may-be-more-creative/comment-page-1/#comment-2443 Kirsten Wright Thu, 14 May 2009 01:32:41 +0000 http://wrightcreativity.com/?p=1179#comment-2443 Thanks for your thoughts on the piece! I loved your ideas for the copy, and made a few edits and turned it into a <a href="http://wrightcreativity.com/wp-content/uploads/2009/04/kaiserpermanente-copy.jpg" rel="nofollow"> spec ad for Kaiser</a> (as you suggested too). Lets see what people think of the full ad! Thanks for your thoughts on the piece! I loved your ideas for the copy, and made a few edits and turned it into a spec ad for Kaiser (as you suggested too). Lets see what people think of the full ad!

]]> By: Steve O http://wrightcreativity.com/2009/05/may-your-may-be-more-creative/comment-page-1/#comment-2439 Steve O Thu, 14 May 2009 00:56:05 +0000 http://wrightcreativity.com/?p=1179#comment-2439 Hi Kirsten, As usual, your post is thought-provoking and insightful... so great job! Re: your Kaiser Permanente idea...I fear the Headline alone it could be confused with an ad for a camera. So I took the liberty of scribing some copy for you that, along with your headline, would make for a very good print ad as opposed to a TV or billboard, which I think is what you were going for... Now this is right off the top of my head so feel free to change it but... Life is full of moments. None more important than those spent with our children. At Kaiser Permanente our sole focus is to help you live healthier so you’ll be there to experience each and every single moment… especially the silly ones. Life is full of moments. None more important than those spent with our children. At Kaiser Permanente our sole focus is to help you live healthier so you’ll be there to experience each and every single moment… especially the silly ones. <abbr><em>Steve O’s last blog post..<a href="http://feedproxy.google.com/~r/blogspot/jcZG/~3/Fj8ZLhdUNE8/time-out-for-trivia.html" rel="nofollow">Time Out For Trivia</a></abbr></em> Hi Kirsten,

As usual, your post is thought-provoking and insightful… so great job!

Re: your Kaiser Permanente idea…I fear the Headline alone it could be confused with an ad for a camera.

So I took the liberty of scribing some copy for you that, along with your headline, would make for a very good print ad as opposed to a TV or billboard, which I think is what you were going for…

Now this is right off the top of my head so feel free to change it but…

Life is full of moments. None more important than those spent with our children. At Kaiser Permanente our sole focus is to help you live healthier so you’ll be there to experience each and every single moment… especially the silly ones.
Life is full of moments. None more important than those spent with our children. At Kaiser Permanente our sole focus is to help you live healthier so you’ll be there to experience each and every single moment… especially the silly ones.

Steve O’s last blog post..Time Out For Trivia

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