We are getting to the end of the problogger challenge, and as such, it was finally time for him to cover social media organization. The concern has always been where to spend your time and what to do while on those sites. Today’s challenge is to develop a plan to boost your blog’s readership through the social media channels, without spending all your time on it. The post that he wrote is packed with information – I had to read it a couple times to get everything to sink in. I would definitely recommend checking this one out – it was really well done and had some killer ideas.
Anyway, the basic point I got from it was to focus on a select few networks where you can gain the most exposure from the right audience and hopefully gain more of the same type of readers. A few months ago, I analyzed my social media strategy, and what I did on a daily/weekly/monthly. But, the analysis wasn’t focused on what I did to promote myself. I took a look back through it, and a lot of what I do is to promote, but indirectly. The promotion exists because I am active in all the sites that I am a part of. This is the key. You can be a member of thousands of social media sites, but if you don’t interact and use them, then they area waste of time. The sites that I choose to spend my time on are:
And of course, I am a guest blogger on a few sites that help to drive traffic back to my blog. Not only does this improve my writing (and pay well), it gives me one more place that people and search engines, can find my name. Lastly, it also creates links between me and the blog, which improves my overall SEO.
Personally, I feel that I have a strong social media strategy and wouldn’t change how I spend my time. But, this article was definitely worth reading as it gave me reasurrance that I was doing the right things, and reminded me to stick with them.
Are you managing your social media strategy correctly?
Related posts:
- Defining my social media system
- How to be a better social media-er
- Which social media tool would you choose?
Kirsten
