I have (and always will be) a car girl, but after seeing some of the recent advertisements, I am less and less impressed.
Just 3 years ago, Ford had me drooling with their new Mustang, and their stellar commercial. It gave me chills!
This year, I was a LOT less impressed:
The Mustang is about classic, raw power. It’s about the connection you feel when you get in, turn it on and press the gas pedal. It’s about the emotion. Not running from the cops.
Not many of the other car companies are doing better. They seem to have forgotten either who they are marketing to, or how to be interesting. Either way, I am not impressed by the ads (or how much they are paying their ad teams to come up with them!).
About the only car company I have seen doing it right recently is Scion with their ‘individuality’ commercials. They have found a message that spoke to the buyers.
3 years ago..their ads were great:
The ads running today? They are still carrying the same message! And are still just as entertaining/creative.
What do you think? If you had control of the automotive advertisement industry, what would you do with it?
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Kirsten
