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Excellent marketing or childhood nightmares?

July 20th, 2009

If you live in Orange County and haven’t attended the OC Fair…what are you waiting for? Definitely a great night whether you have kids or not (my hubby and I love it and never miss a year). This year, we went with my sister-in-law and her boyfriend as well. My sister-in-law who absolutely loves, loves, loves pigs. Which is why this year, we couldn’t miss the pig races. (I really tried to get a picture, but I didn’t want to stand in front of the kids…)

I had never been before, so I don’t know who their sponsors has been in the past, but this year, the Pig races were sponsored by…. Ralph’s. The Grocery store. The place you can buy all sorts of pig products.

The tagline for the event? “Bring Home the Bacon”

And they were giving away coupons to all race attendees:

bacon

(yes, that really does say Free Bacon.)

Always being in marketing, I thought it was clever.

My sister-in-law, however, after posing with the winning pig, told me it wasn’t.

What do you think: Excellent marketing strategy or perpetuating the childhood nightmare of cute little pigs becoming bacon?

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Kirsten

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Categories: My Creative Thoughts | View Comments

  • I heard about the tradition of pig racing on local TV. I'm from Indonesia. Here we have mass pig hunting in some local areas, to compare with yours, hehe.. Thanks!

  • Excellent marketing or childhood nightmares? http://bit.ly/aZXeO #postrank #blogging


    This comment was originally posted on Twitter

  • suzbroughton
    LOL! That is clever. If you were a vegetarian it might not be, but I think it's clever.
  • Peacekeeper357
    I think this is excellent marketing! I attended the pig races on Sunday with my family and we got a real kick out of it. I remember getting free bacon several years ago and I think Ralph's was the sponser then as well.

    As far as the "childhood nightmare of cute little pigs becoming bacon", we as a society need to remember where our food comes from. We have become so far removed from the food process, people must think that food naturally comes from little boxes that you put in the microwave. I find this consumption of processed crap more appalling than educating your children about where food really comes from.

    I used yesterday to educate my 6 year-old son. Every animal we looked at and petted, he understands is also food. While looking at the cows, he learned where his steaks come from. While looking at the pigs he learned where his bacon & ham comes from. And the same went for the chickens.

    He'll learn about the process when he is a llittle older. For now, he understands where it comes from and that is a good start.
  • Mom
    I think it is hysterical. I LOVE, LOVE, LOVE irony! Sorry Katie!
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