The 7 sins of creativity and writing – Gluttony

Yesterday, I started my 7 sins of creativity and writing with lust. Today, we are on to sin #2, Gluttony.

Gluttony is traditionally defined as over-eating (either in amount of food or amount spent on food). In modern times, it has become more vague, and can be used to define anything done to an extreme. For example, a writer who writes too often and never gives the floor to someone else would be considered a gluttonous writer. Or one who writes about themselves all the time, and never shares the stories of other amazing individuals. So that I don’t fall into this category , I would like to share an incredible view on creativity from Brad Marley, a PR professional who shares his thoughts on his work, his life and anything else that pops into his brain on his blog at BradMarley.com. He has become a virtual friend via twitter and our blogs, and hopefully I will get a chance to meet him soon. So thanks Brad, for saving me from being a glutton, and for sharing your thoughts with my readers!

Creativity is Terrifying

Some of us are born with the ability to create things that others are willing to pay to experience.

Most of us are not.

If you’re one of the few that emerged from the womb a creativity prodigy, you can stop reading this blog post right now. Go ruin an iconic image with technology, or something.

Oh, good – everyone is still here. Let’s continue.

In public relations – where every company with a job opening is looking for creative individuals – it’s no different.

Rare is the opportunity when we actually put our creative chops to use.

We like to gather in conference rooms and brainstorm the craziest, most outlandish ideas for our client’s product roll-out…then bury them in a PowerPoint deck that the client never sees.

Why?

Because these creative ideas truly terrify us.

If they don’t stick, we look and aloof and careless; that little exposed part of our soul shrivels up and dies. Creating the ‘World’s Largest Rolodex’ seemed cutting edge among our peers, but put it in front of the CEO of a company?

No way.

And it’s like that in all walks of creativity.

The greatest idea you have ever compiled carries no resemblance to the end product. What seemed so clear and concise in your brain comes out looking like a Rorschach symbol. Your audience shares looks of confusion. Their casual indifference might as well be punches to the face. At least then the physical bruises would distract everyone from the mental anguish.

From there, creativity is off-limits. Everything you produce – from your best friend’s wedding speech to the eulogy at your grandfather’s funeral – is straight vanilla. Your wardrobe consists entirely of muted tones.

The world is a drab place. The sun never shines.

You eat nothing but Oreo cookies.

But then, one morning, you wake up to birds chirping and a shining sun.

It – this world where people make up stories and draw characters in costumes for a living – suddenly becomes so clear and obvious.

Creative people are crazy.

And you long to associate yourself with them.

Related posts:

1. The 7 sins of creativity and writing
2. The 7 sins of creativity and writing – Pride
3. The 7 sins of creativity and writing – Greed