5 pieces of a blog management puzzle
Managing a blog takes a lot of time, a lot of energy and a lot of work. But, it can be made a little easier if you know the 5 pieces of the puzzle:
Calendar: I have shared my calendar a few times in the past, and know the power that it can hold. Seeing ideas for posts filling up my month makes me want to write…I don’t want to let my schedule down. While it often changes and moves and the topics I think i will write about sometimes never get written, it is a strong motivator to keep me going.
Research: Reading other peoples work is one of the best ways to find motivation. There is nothing wrong with taking someone else’s post, and creating your own blog post in response to them. Sometimes just leaving a comment isn’t enough to get your thoughts in. Additionally, it is always a good idea to keep pen and paper (or your phone’s note function) easily accessible to write ideas down when you have them.
Optimization: In order for people to find your blog (and read your blog), it needs to be properly optimized. That also means sharing the link via twitter, facebook, your email signature, etc. Make it easy for your readers to find you.
Content: Is key. It is that simple – content is what makes your blog a blog. Without content, there is no point. Let me re-phrase that, without good content, there is no point. You have to entice your readers and keep their attention, good content will take care of it.
Consistency: You should be updating your blog 3-5 times a week. They don’t all have to be huge long posts, but there should be fresh content consistently, or you will lose your audience.
…as always, there is a hidden piece: Time. Time is involved in every aspect of your blog, it takes time to write a calendar, time to research, time to optimize, time to… (I think you get it). The solution to this piece? Hire a blog manager.
Related posts:
- How to create a blog management calendar in 10 minutes
- 8 quick ways to improve your blog management system
- The importance of strong blog management
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