Archive for October, 2009

Creativity through the years – 1984

Friday, October 30th, 2009

I turn 25 this year. (December 4th to be exact). That means I have had almost 25 years of creative ideas, creative moments and creative ramblings. And after reading Brad’s blogs walking you through the past 30 years of his life, I got another creative idea: Creativity through the years.

Over the next 25 posts, ending on my birthday, I will be covering an incredibly creative moment or idea from a year of my life AND one creative moment in either the marketing, advertising, technology or media world…starting with 1984!

My creative moment: Well, Seeing as I was born at the end of it, there wasn’t much to experience. But, I still found a little way to be creative: I was born at 12:13am on December 4th. My mother’s birthday? 12/13. Something little…but creativity doesn’t always have to be intense.

Creativity in technology: Born just 10 1/2 months before me, the first MacIntosh computer became available on January 24th, 1984. What is even more interesting is that their market share didn’t really grab hold until almost 14 years later, in 1998. It was their creativity (as much as I don’t like apple) that enabled them to become such a powerhouse…although it did take awhile.

On Monday, I’ll be covering 1985 :)

*And don’t forget to register for the Business Strategy Workshop soon! Spaces are filling up quickly…*

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Using what you have to motivate you

Thursday, October 29th, 2009

turtle

Quick story first: my parents have a poodle (Bella), who fell in love with a tortoise (Douglas) that friends of theirs had as a pet. So my parents friend gave Douglas to Bella as a pet. (yes, the poodle has a pet tortoise). Anyway, my parents left in their RV last week to go to Arizona for 2 weeks of relaxation, site-seeing and golfing. While Bella could go with them, Douglas couldn’t, so I offered to “tortoise sit”. I learned 2 things about tortoises really quickly: they are scared of absolutely every moment, and they like to hide in stuff.

Onto the point of this post: natural motivation.

I had a bit of a crazy day today, working on a couple client projects. I was tired, a little crabby and I needed a little brain break. So, I wandered outside to see where Douglas had disappeared to. When I found him, he was wandering along our patio. I sat down near him, and for the first time since I got him last week, I really looked at him. When he walks, is head bobs in an interesting fashion …I could almost hear him whistling a little tune and see his smile as he meandered along. His legs and arms (or limbs?) are covered in little spikes, but they aren’t sharp, it is more to pull him along. He kind of drags them, rather than lifting them, because lifting them would be heavy with the shell. Then there was his shell. It is beautiful, smooth, colorful and really unique. After staring at him for what seemed like 20 minutes, I felt really relaxed, my thoughts had slowed and I was smiling. Douglas was my natural motivation today. Just watching him participate in life in his own way was what I needed for that extra boost of energy and refocus to finish out my day.

Just before I came back inside, I snapped a picture of him. Not thinking much of it, I opened the picture in photoshop and played with a few different filters – and was pleasantly surprised when the image above came out.

Where can you find a little natural motivation?

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Subscription Drive

Wednesday, October 28th, 2009

Whether you are a first time reader, or you have visited me before, I appreciate you. Without you, I would just be a random woman, rambling about stuff. And this is just a chance for you to keep getting my content directly to your rss reader or your inbox! Already subscribed? Then pass this along to someone else you think could benefit from the content I share and keep the creativity going.

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And thanks again to all of my readers (new and old), I couldn’t imagine not having this blog, and the conversations that you add in make it so much better.

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Two-word Tuesday #20

Tuesday, October 27th, 2009


Biggest Accomplishment




*Register today for the Business Strategy Workshop and make your social media strategy your biggest accomplishment!*



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Social media friends vs Real life friends

Monday, October 26th, 2009

facebook_64Or better named: Why I avoided joining Facebook in the beginning.

When I started my social media strategy (blogging, twitter, linkedin, etc) almost a year and a half ago, I avoided adding facebook into the mix. It wasn’t until about 8 months ago that I finally became part of it.

Why?

Because none of my real friends were on twitter or linkedin, and definitely none of them read my blog. It was mine, my business tools, my networking tools, it was my little world. And I liked it that way. I could write about business, connect with like minded individuals and there was no preconceived notions because they knew me already. I didn’t have to worry about it getting to personal – I could control what the business people knew about me. Basically, I avoided adding facebook because I didn’t want my real friends combined with my business connections, nor did I want my real friends to be getting my blog posts or business promotion. I wanted to know that at the end of the day, I could sign off of the “business” and just talk normal life with my friends. Actually, most of my friends didn’t even know I had a blog or what I did for work other than I was in “marketing or something”.

But then a funny thing happened…some of my social media connections became real life friends. I started getting coffee with them and learning about their lives. We had 3 hour lunches talking about everything from business to husbands and family. I attended tweetups and had a lot of fun. I joined a blog crush group, and seriously, those bloggers rock! I’ve recently joined the OCGood group, which should be another great connection to incredible people. I figured out that I really liked these people and wanted to be able to learn more about there personal lives, and of course, almost all of them were on Facebook and wanted to connect.

So I finally gave in and created a Facebook account.

Like I suspected, pretty quickly all my real friends found me and were excited to be able to send me messages/tag photos etc. Which was a slight problem. See, I enjoy going out. I enjoy a glass (or 4) of wine on the weekends. And sometimes, I don’t really want those pictures to be shared. But then I realized something, the more I did share those photos, of me just being me, the stronger that my blog readers and my social media connections became. People want to connect with real people. And because the service that I offer is so individual, people want to know who I am, what I am about and who they will be working with before they contact me.

What I learned was that by connecting my business life and my real life, my friends understand me better and my clients trust me more.

Do you combine business and real life? What have you discovered about it? Or if you don’t…why not?

*Only 15 more days to sign up for the Business Strategy Workshop...don’t miss out!*

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Final day for discounted pricing on the Business Strategy Workshop

Friday, October 23rd, 2009

Just wanted to send out one final reminder to all my readers about registering for the business strategy workshop to get almost 50% off. If you live in or near Orange County (or want to come visit!), this is a can’t miss. We will be covering blogging, facebook and twitter.

To register, click on the button on the sidebar (the big one at the top) and I hope to see you there!

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8 quick ways to improve your blog management system

Friday, October 23rd, 2009

Blog management is the process of managing all parts of your blog: niche, content, post schedule, keywords, seo, design, promotion, comments. In order to manage them all properly, it is important to give them quality time and avoid short cuts. But that doesn’t mean that I don’t have a few tricks up my sleeve to help get you started!

  1. Niche: Pick one thing that you are passionate about and add it to the mix. Maybe the blog is all about business, but once a week you feature a favorite recipe?
  2. Content: Keep writing. Everywhere you go, make sure you have something to jot down notes when ideas come into your head. No idea is too silly.
  3. Post schedule: Choose how many days to write, not which days. As long as you always get the number of posts you want, it doesn’t matter which day it is. Aim for 4 per week.
  4. Keywords: Use a brainstorming bubble. Main keyword in the center, and 5 longer keywords based on each keyword around it. Repeat this for your main 6-10 keywords and you will have 30-50 longer keywords developed.
  5. SEO: Hire someone. (sorry, I know this isn’t what you were hoping for, but honestly, it is the best investment in your business you can make!)
  6. Design: Whether you do it yourself, or hire someone (like me ;) ), your blog needs to show who you are. Even if all you do is add a custom header and some fun buttons, make it your own and you’ll enjoy it much more
  7. Promotion: Make it easy for your readers to share your story with a tweetmeme button and sharethis options at the bottom (see mine?)
  8. Comments: Ask for them. No I don’t mean telling your readers to “give me comments or else”. I mean, write posts that create discussion. Ask a question of your readers, find a way to get them to participate in the conversation. Make it about them!

What other quick tips do you have for blog management?

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What articles caught your attention this week?

Thursday, October 22nd, 2009

Here are a few that caught mine:

One of my favorite social media tools (Facebook) is combining with my all-time favorite computer/video game (Civilization)…and starting in 2010, I will never be productive again. (Sid Meier bringing Civilization to Facebook)

Twitter search + Google + Bing = All the possible answers in 1 place? (Bing and Google integrate Twitter Search)

Hubspot takes some time to explain the 7 most important factors to think about if you are going to start a business blog (Hubspot Business Blog)

After the 20th Halloween Horror episode, I didn’t think I could love the Simpson’s anymore than I already do…(Reader’s favorite Simpson’s Lines)

Copyblogger says that content is dead. Crap*. (Why content is no longer king)

Imagining waking up tomorrow and not having the Internet is a very scary thing. But also a little funny. (Life tomorrow if the internet ended today)

At least now I know I am not the only one who absolutely loves McDonald’s fries! (McDonald’s most popular food)

Any articles I missed this week that I should check out?

*Just to clarify in case you are confused after reading the article…I was being sarcastic about content being dead. Content is still alive and well*

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A little fun with writing

Wednesday, October 21st, 2009

A couple nights ago I was watching the new show “Trauma” with my hubby. In the episode, a building catches on fire and one of the EMT’s said something along the lines of ” at least we got here before the entire place burns down”. And being me (and a little strange), that triggered my memory and I asked my hubby, “Does a house burn up or burn down”? After looking at me like I was crazy (I’m not, I swear!), I explained that it was the title of an essay I remembered reading as a kid – about some of the weird parts of the English language – and that it was called “does a house burn up or burn down”. I didn’t remember who wrote it, but I decided I needed to find it. Unfortunately, I found nothing with that title. So, after spending some time thinking, I remembered a few other lines of it, and searched for those.  Luckily Google and I finally found it! And it wasn’t an essay at all. It is an entire book called Crazy English, by Richard Lederer! I was very excited to find it, and even more excited to find the excerpt from the book that I remembered reading in school. So, for a little mid-week break, enjoy some of the craziness of the English language, as written by Richard Lederer:

English is a crazy language—the most loopy and wiggy of all tongues.

In what other language do people drive in a parkway and park in a driveway?
In what other language do people play at a recital and recite at a play?
Why does night fall but never break and day break but never fall?
When a house burns up, it burns down. You fill in a form by filling it out and an alarm clock goes off by going on?

Why is it that when we transport something by car, it’s called a shipment, but when we transport something by ship, it’s called cargo?
Why do we pack suits in a garment bag and garments in a suitcase?
Why do privates eat in the general mess and generals eat in the private mess?
Why do we call it newsprint when it contains no printing but when we print on it, we call it a newspaper?

Why does a man get a hernia and a woman a hysterectomy?
Why—in our crazy language—can your nose run and your feet smell?

Language is like the air we breathe. It’s invisible, inescapable, indispensable, and we take it for granted. But, when we take the time to step back and listen to the sounds that escape from the holes in people’s faces and to explore the paradoxes and vagaries of English, we find that hot dogs can be cold, darkrooms can be lit, homework can be done in school, nightmares can take place in broad daylight while morning sickness and day-dreaming can take place at night, tomboys are girls and midwives can be men, hours—especially happy hours and rush hours—often last longer than sixty minutes, quicksand works very slowly, boxing rings are square, silverware and glasses can be made of plastic and tablecloths of paper, most telephones are dialed by being punched (or pushed?), and most bathrooms don’t have any baths in them. In fact, a dog can go to the bathroom under a tree—no bath, no room; it’s still going to the bathroom. And doesn’t it seem a little bizarre that we go to the bathroom in order to go to the bathroom?

Why is it that a woman can man a station but a man can’t woman one, that a father can father a movement but a woman can’t mother one, and that a king rules a kingdom but a queen doesn’t rule a queendom? How did all those Renaissance men reproduce when there don’t seem to have been any Renaissance women?

Sometimes you have to believe that all English speakers should be committed to an asylum for the verbally insane:
In what other language do they call the third hand on the clock the second hand?
Why do they call them apartments when they’re all together?
Why do we call them buildings when they’re already built?
Why is it called a TV set when you get only one?
Why is phonetic not spelled phonetically? Why is it so hard to remember how to spell mnemonic? Why doesn’t onomatopoeia sound like what it is? Why is the word abbreviation so long? Why is diminutive so undiminutive? Why does the word monosyllabic consist of five syllables? Why is there no synonym for synonym or thesaurus? And why is there an s in lisp?

English is crazy.

If adults commit adultery, do infants commit infanticide? If olive oil is made from olives, what do they make baby oil from? If a vegetarian eats vegetables, what does a humanitarian consume? if pro and con are opposites, is congress the opposite of progress?

Why can you call a woman a mouse but not a rat—a kitten but not a cat? Why is it that a woman can be a vision, but not a sight—unless your eyes hurt? Then she can be “a sight for sore eyes.”

A writer is someone who writes, and a stinger is something that stings. But fingers don’t fing, grocers don’t groce, hammers don’t ham, humdingers don’t humding, ushers don’t ush, and haberdashers do not haberdash.

If the plural of tooth is teeth, shouldn’t the plural of booth be beeth? One goose, two geese—so one moose, two meese? One index, two indices—one Kleenex, two Kleenices?

If people ring a bell today and rang a bell yesterday, why don’t we say that they flang a ball? If they wrote a letter, perhaps they also bote their tongue. If the teacher taught, why isn’t it also true that the preacher praught? Why is it that the sun shone yesterday while I shined my shoes, that I treaded water and then trod on the beach, and that I flew out to see a World Series game in which my favorite player flied out?

If we conceive a conception and receive at a reception, why don’t we grieve a greption and believe a beleption? If a firefighter fights fire, what does a freedom fighter fight? If a horsehair mat is made from the hair of horses, from what is a mohair coat made?

A slim chance and a fat chance are the same, as are a caregiver and a caretaker, a bad licking and a good licking, and “What’s going on?” and “What’s coming off?” But a wise man and a wise guy are opposites. How can sharp speech and blunt speech be the same and quite a lot and quite a few the same, while overlook and oversee are opposites? How can the weather be hot as hell one day and cold as hell the next?

If button and unbutton and tie and untie are opposites, why are loosen and unloosen and ravel and unravel the same? If bad is the opposite of good, hard the opposite of soft, and up the opposite of down, why are badly and goodly, hardly and softly, and upright and downright not opposing pairs? If harmless actions are the opposite of harmful actions, why are shameful and shameless behavior the same and pricey objects less expensive than priceless ones? If appropriate and inappropriate remarks and passable and impassable mountain trails are opposites, why are flammable and inflammable materials, heritable and inheritable property, and passive and impassive people the same?

How can valuable objects be less valuable than invaluable ones? If uplift is the same as lift up, why are upset and set up opposite in meaning? Why are pertinent and impertinent, canny and uncanny, and famous and infamous neither opposites nor the same? How can raise and raze and reckless and wreckless be opposites when each pair contains the same sound?

Why is it that when the sun or the moon or the stars are out, they are visible, but when the lights are out, they are invisible; that when I clip a coupon from a newspaper I separate it, but when I clip a coupon to a newspaper, I fasten it; and that when I wind up my watch, I start it, but when I wind up this essay, I shall end it?

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Two-word Tuesday #19

Tuesday, October 20th, 2009


Excited about

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