Blog management is the process of managing all parts of your blog: niche, content, post schedule, keywords, seo, design, promotion, comments. In order to manage them all properly, it is important to give them quality time and avoid short cuts. But that doesn’t mean that I don’t have a few tricks up my sleeve to help get you started!
- Niche: Pick one thing that you are passionate about and add it to the mix. Maybe the blog is all about business, but once a week you feature a favorite recipe?
- Content: Keep writing. Everywhere you go, make sure you have something to jot down notes when ideas come into your head. No idea is too silly.
- Post schedule: Choose how many days to write, not which days. As long as you always get the number of posts you want, it doesn’t matter which day it is. Aim for 4 per week.
- Keywords: Use a brainstorming bubble. Main keyword in the center, and 5 longer keywords based on each keyword around it. Repeat this for your main 6-10 keywords and you will have 30-50 longer keywords developed.
- SEO: Hire someone. (sorry, I know this isn’t what you were hoping for, but honestly, it is the best investment in your business you can make!)
- Design: Whether you do it yourself, or hire someone (like me
), your blog needs to show who you are. Even if all you do is add a custom header and some fun buttons, make it your own and you’ll enjoy it much more - Promotion: Make it easy for your readers to share your story with a tweetmeme button and sharethis options at the bottom (see mine?)
- Comments: Ask for them. No I don’t mean telling your readers to “give me comments or else”. I mean, write posts that create discussion. Ask a question of your readers, find a way to get them to participate in the conversation. Make it about them!
What other quick tips do you have for blog management?
Related posts:
- 5 pieces of a blog management puzzle
- How to create a blog management calendar in 10 minutes
- 7 ways I keep myself excited about my content
Kirsten
