I have always understood SEO (search engine optimization) and why it was important in blog management. What I didn’t know was how to do more than write good content, titles and keywords. There is linking, strategy, videos, organization…simply put, there is a lot to it.

Good content only gets you so far, especially if you don’t write much about your core offering. For an example, I write a lot, but I write articles that are interesting to read: writing advice, creating a blog calendar, creative ideas, etc. But, my main business offering is blog management, a term which I don’t use very much in my blog posts, and so I am not ranking well for it. Right now, blog management is not in the top 50 entrance keywords for my site – which means less than 1% of people that come to my site get there through the keyword “blog management”.

I had no idea how to fix that (without just writing a bunch of articles that I didn’t want to write) and was getting frustrated. After meeting Joel Tanner of GigaSavvy at the Twestival a couple weeks ago, I realized I was finally ready to take the next step in improving my website*. But, rather than just do it on my own, I have decided to share the experience with you. It’s like watching a doctor behind the scenes – I’ll keep you up to date on my current stats, changes in stats and where I end up. Not only will it help me to determine whether SEO is worth continuing to do, hopefully it will give you some insight if you can benefit from adding a specialist into your site.

As I mentioned above, the focus is going to be on improving blog management so that when people search for it in Google, my site will show up, and people will (hopefully) click on me, therefore raising it up in the keywords and (hopefully) gaining me more clients. So, this post is my starting point. The next post will talk about what they are doing to improve my rankings and the changes I have noticed.

Do you use specialists to improve your rankings or just allow the content to do the work?

*Full disclosure: I am not being paid to write this post, I am however receiving a discount on services by allowing them to advertise on my site and speak about SEO at an upcoming conference that I am doing in November.*

Related posts:

1. 7 ways I keep myself excited about my content
2. How to improve your blog and social media strategy
3. Are you actually using your analytics?

Kirsten

Tags: Blog Management, marketing tools, seo strategy
Categories: Blog Management, Creative Business Ideas, Writing Advice | View Comments