Over the next 25 posts, ending on my birthday, I will be covering an incredibly creative moment or idea from a year of my life AND one creative moment in either the marketing, advertising, technology or media world.
1990 – the year I fell in love with writing and CBS realized their biggest mistake.
In first grade, I made my first book and found my passion for writing. I remember each week, we were given the task of creating a book. The room parents (my mom was usually one of them) would come in and help the kids to create a story, however we could, and then bind it together so it looked like a real book. The first one was just pictures, with the few words I could write. As the school year went on, the books got longer, the words got better and my writing was more like real writing. I wrote as often as I could, coming up with stories in my off time to take with me to school. In addition to getting to create our own books, we also got to spend a couple hours per week in the library, picking out a book to take home and read with our parents. I would take the stories, and then write a new ending to them. Or add on to the ending that was there. I wrote stories for the characters that got ignored, and created my own characters to add to the story. I feel head over heels in love with writing, and haven’t stopped.
In the world of TV and media, Law & Order premiered on NBC. This marked the moment that NBC took over the ratings hold and CBS realized the greatest mistake they’d ever made. 2 years prior, CBS met with the creators of the show and turned down their pitch idea. CBS thought that the show was dull and would never attract a large scale audience. Luckily for NBC, the creators of the show weren’t fazed and approached NBC with the show idea. NBC took the risk, and the risk paid off. More than 9 awards, 3 spin off’s, 5 video games and millions of viewers later it is now the longest-running prime-time drama currently on American television. NBC – 1. CBS – 0.
Related posts:
- Creativity through the years – 1997
- Creativity through the years – 1999
- Creativity through the years – 1998
Kirsten
