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Dec
29

Ghost tweeting: Right or wrong? Depends.

Today, @MiaChambers posted a link to twitter about ghost tweeting, asking for our thought on whether it was right or wrong. Most responders were quick to say that they thought ghost tweeting was wrong in all areas – but I disagree.

I believe that ghost tweeting for an individual would be wrong, but a ghost tweeter for a brand is completely acceptable (and is commonplace).

For example, if @scottmonty had a ghost tweeter and didn’t tell us, that would be misleading. However if @Ford hired their marketing company to manage twitter for them, that would be perfectly acceptable as we don’t expect it’s the ghost of Henry Ford behind that account.

What say you?

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  1. Social media ghost-writing: How does it really work?
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  3. Imploring you to de-lurk

Category: Social Media, Wright Point of View
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  • @itsjenjen

    I agree with you-”ghost” tweeting has its place for brands, or even fictional characters (such as @HotAmishChick) in most cases.

  • http://www.jonbuscall.com Jon Buscall

    I ghost tweet for a client but they’re a large organisation. I don’t have a problem with that. However, I’m not overtly open that it’s me doing the tweeting for them. Occasionally people want to know who the person is behind the brand tweet but most of the time no one bothers to ask.

    I wouldn’t ghost tweet for individuals though. At least, I don’t *think* I would.
    .-= Jon Buscall´s last blog ..Buying a Custom Logo for Your Blog =-.

    • http://www.wrightcreativity.com Kirsten Wright

      I am the same way – I tweet for a couple companies, where i represent the brand, not a person. I think in that case, there is no harm. As long as the brand is represented the same in all walks (twitter, web, customer service) it doesn’t matter who types.

  • http://adamleedesign.com/blog/ Adam

    I don’t really love ghost tweeting but I consider it acceptable, even for individuals, when appropriate.

    An example of this is Guy Kawasaki, he has people ghost tweeting for him but I think they identify themselves as ghost tweeters. I think it would be better if they all came from him but it’s not enough for me to unfollow him. I think some people are brands in themselves in those cases it’s more acceptable.

    Then there’s Obama. I think I saw a blog post from you on that didn’t I? Although I think he should have been more straightforward in letting people know that others were tweeting for him, it didn’t exactly come as a surprise that he wasn’t doing it himself, nor did it bother me.

    I guess I’m saying that ideally everyone would tweet for themselves but it doesn’t bother me too much when someone doesn’t.
    .-= Adam´s last blog ..Why I Returned My Magic Mouse =-.

    • http://www.wrightcreativity.com Kirsten Wright

      The Obama post was actually by Ari Herzog but I did weigh in on it. I agree completely with your last sentence – ghost tweeting is here to stay.

  • mom

    New Website is Beautiful!

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