Ever been in an elevator before?

Today, I saw @paulttran tweeting about elevator pitches and it got me thinking about mine.

On April 6th last year, one day before my life changed and Wright Creativity became more than just a blog, I was participating in the 31 days to a better blog challenge from problogger. He asked us to create an elevator pitch for our blog – tell our readers what they could expect from reading this. On that day, when I was still just using this site for a creative outlet, the Wright Creativity elevator pitch was: “I write about creativity in business and in life, hoping to inspire one person a day to be more creative. Sometimes, the ‘wright’ creativity is all you need.”

Unfortunately, that elevator pitch just doesn’t fit what I do any longer (and it was a little too short) – so I decided to re-write it and craft an elevator pitch that fit my business, not just my blog. The new-and-improved Wright Creativity elevator pitch is now: “Wright Creativity allows small to mid-size businesses the time to focus on their products and customers by managing their online marketing strategies. We offer blog management to start conversations, web design to create an online brand and copywriting that will entice new customers. The combination of our three services gives you better visibility, a more complete brand, and powerful tools to gain more customers. We make having an online presence simple and profitable“.

When is the last time you worked on your elevator pitch? If you have one, are working on one or want to practice one, share with us, you never know who will be reading it and need your services!

*image from BLMurch on Flickr*

Related posts:

1. The Elevator Ride with Wright Creativity
2. 10 questions any (good) web designer should ask you.