Focus

Blogs have two options: breadth or focus. General topics or specific topics. You simply can’t have both. For example, Brogan writes great general business blog posts and appeals to a large audience but if you are looking for advice within a specific niche, you need something different…something that is focused our your topic and only your topic.

So how do you find those writers/blogs?

• Find one blog, find one more: If you find a writer that fits your niche, ask them for suggestions of other writers in that area.
• Use Alltop.com: You can search by very specific categories, allowing you to narrow down just what you are looking for.
• Ask your twitter followers: Most likely, you have followers that are in your niche, so ask them what blogs they read. It is always a great chance to connect and learn more.
• Search long tail keywords on Bing (yes, I suggest Bing, I don’t like Google): Instead of just searching for a one word keyword, try a longer term. For example, rather than search “blog management”, try “strategies for easy blog management”, this will help get you to the exact topics.
• Write a  niche specific blog: If you can’t find the blog you are looking for, why don’t you write it? Start something new, lead the revolution and let others find you.

Finding a focused blog will help you to focus your strategy.

What other suggestions do you have or tools you’ve used to find niche specific blogs?

Related posts:

1. 7 ways I keep myself excited about my content
2. 10 blog post topics that anyone can use
3. What category do you fit into?