May
10

Titles (reviewed)

A month ago, I wrote a post about how much I despise blog titles and my boycott against the tradition of them. I challenged myself to break the status quo and only use one word in my blog titles. After one month, I have to say I still don’t like blog titles and I love this new approach. It is actually more difficult than I thought it would be, coming up with just one word, but it has allowed me more freedom with my writing and less stress about the titles.

One of the questions/comments I received when I started the plan was to look at my analytics and see how they were effected. While I noticed a small drop in searching, I noticed more people clicking on my posts to read them from twitter – which means that the one word was either more intriguing or easier for people to understand. I also had a few people comment that certain posts really could have used two or three word titles to help them to make more sense. This was a valid point, and I agree that forcing myself to use only one word was stifling my creativity a bit.

Overall, I learned that I prefer one word titles because then the content takes center stage – but that sometimes, one word is not enough. So from this point on, I am going to treat titles in the same manner that I have been in the last month – as an after thought and not as important as the content – but not worry about the number of words that I use. Will I probably try to use less words? Absolutely! But sticking to only one word for every post? Probably not.

What did you think of the one word titles?

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  • http://www.jontusmedia.com/ Jon Buscall

    I found the one word titles intriguing but only because they bugged me a bit. I needed to figure out what was going on!

    One thing I will note, though, is that I didn't click thru when I was really busy. If I had like a few minutes to zip thru my reader, I couldn't be bothered to work out what you were writing about.

    I vote for proper descriptive titles – partly for me, but also because I worry about your SEO.

    • kirstenwright

      Thanks for your thoughts Jon – and I was worried about my SEO too, but did find that having strong content made up for most of it. Glad to know why or why not on the clicking, that does help!

    • http://ariwriter.com Ari Herzog

      Ditto. I categorize subscribed blogs — Kirsten is in my “watching” category, for instance — and I have it set to look at titles only. If the title is intriguing, I click further. If I am inspired to comment, I click again. If the title is one word, I don't do anything.

  • http://agoodtimewithwine.com mmwine

    I am glad you are enjoying your 1 word titles a bit freeing, if that's the word. I thought that it would be a bad idea for SEO, but you make the point of wanting to focus on the content. For me I want my title to explain what the post is about. I also see the value of intrigue. So, double edged sword. Me, I'm the king of long titles. After all, my latest blog post is http://agoodtimewithwine.com/2010/05/09/are-box…

    • kirstenwright

      Matt, I think I have learned I need more than one word, but don't need to stress about them as much as I used to…

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