SocialRewards launches and rewards users with social loyalty

Last week, a great new site launched. A site with huge promise and a great premise…

The sites creators, Joseph Morin and Mike Uesugi, are both brilliant business minds and I am very excited to be the lead on the graphic design side of this project. It is currently in beta, but is growing and will be out of beta soon and in full swing.

SocialRewards is a simple principal: Brands have reward systems (like hotels, airlines, restaurants, etc) that already reward people for using their services. Now, they are taking it one step further and giving brands a chance to reward your loyalty even further. Now, when you visit some of your favorite sites, you can join their Social Rewards program which will give you extra loyalty point for just sharing their special offers! Currently, all rewards are set through twitter, but the site plans on expanding to facebook, foursquare and according to Joe Morin, SocialRewards CEO, “the distribution capability extends to even email to pass along word of mouth marketing if a person isn’t a Twitter fan for instance but wants to pass along a really good deal to their email contact database”.

In addition, this site is extremely unique, in that it is not consumer facing – it is directed at more of a b2b back end distribution platform, they will not cannibalize a brand’s own loyalty database and prefer to work seamlessly in the backend by powering a brands own loyalty program that they can pass along to consumers.

A final note is that this is open to brand’s even way beyond hotel’s and airlines but to merchandise, movies – anyone with or even without a loyalty program but still wants to reward consumers for word of mouth marketing. Just like Twitter grew by uses they hadn’t contemplated or built into their model such as the retweet and hashtag, they expect end users will give ideas that they hadn’t dreamed of and incorporated them into the system. Joe continued, “just yesterday we were approached by a major conference and asked how we might be able to help them promote an upcoming show via word of mouth marketing and we came back with a loyalty program that rewarded blog posts and retweet with points that could be earned and used towards discounts to future shows, including an affiliate-like conversion program where someone who generates enough actual show bookings could potentially get a free ticket to attend the conference – which isn’t cheap”.

Overall, the goal is to introduce a new business model that will become a defacto standard in online marketing – and I am thrilled to be a part of it!

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1. Rewards
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3. Effort leads to reward?