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Jul
01

Search engines are a little evil.

Regardless of whether you use google, yahoo, msn, bing or ask…you use a search engine. Probably daily, in fact, probably a lot of times during the day. You use it for random questions, musings and story seeking. And unless you are a genius searcher (I have yet to meet one), you struggle to find exactly what you are looking for. You type in one thing, and then have to search through the results to find what you want. Images, videos and news are all under different tabs, but that doesn’t make it easier. You even type things in the way search engines want…with quotes, and’s and or’s. But no matter what you do, you struggle to find exactly what you are looking for. Even Bing, which I prefer over google, and is supposed to be much more user friendly, is still difficult to use.

Why?

Because search engines are a little evil.

Search engines are created by an algorithm that based on what you’ve searched and what others have wanted when they have searched similar terms, the search engine spits out a series of possible links. Those links change daily based on what others click on when searching similar words, what the websites themselves do for SEO (are they optimizing right? changing their keywords?). Basically, a search engine is a little brain controlled by a math problem. A brain that only works if you know the “right” way to work it. Simply put, a search engine only works if you already know what you are looking for. You can’t just type in a generic thought and get to a solid answer. You need a clear understanding and just the right words for what you want if you ever hope to find it. And – you have to hope that the person or product you are looking for has optimized their site the same way you would search for it.

Why can’t search engines be fixed?

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