Why you should avoid “cheap” designers

Have photoshop will design seems to be the motto of many “designers” these days. They have customized some buttons on their blog, created a header and feel on top of the world. So then they start thinking that it could make them some money if they did the same thing for other people. No, no full designs. No, no real research into the user of the sites, what the site really needs or how to create a compelling design. Just a few “cute” buttons is all they do. And they call themselves designers. On top of that, they charge ridiculously low prices for their work and the novice looking for help is ecstatic to get an “awesome” price!

This is like me, calling myself a golf instructor because I can hit a golf ball, charging really low prices, and convincing people that I can teach them to play.

Look, I understand that we all want the best price possible on things – and no one wants to pay more than they have to for services. At the same time, you get what you pay for. When you compare designers and compare prices, there is always going to be the high, middle and low ground. And while I am not suggesting to always go with the most expensive, I am suggesting that you be realistic. If you receive 5 quotes, and 4 of them are between $1000-$1500 and then one is only $500…there is a reason for the discrepancy. They are cutting corners somewhere, and they are definitely not delivering the same quality. When you choose a designer, you need to look at 4 different areas:

1. Their experience. What type of design do they do? Are they familiar with the type of work that you do? You are better off with a designer who has worked with many industries than a designer who has only ever done one type of site. Versatility is important!
2. Their portfolio. Is every design they do the same look, with different image? Probably not going to give you anything different then either. Choose a designer who designs with the client in mind – not with templates.
3. Their demeanor. This one is tougher to determine, but can usually be done through a few phone calls or a meeting. Choose a designer that you click with – that is easy to understand and makes you feel comfortable.
4. Finally, their price. Just like clothing…there is always the Target, Nordstrom and Couture Designer option. Choose the range that you feel comfortable with, but understand that you will get the quality that you pay for – there is a reason that couture designers can charge $2000 for a pair of shoes, and Target only charges $20.

What are your thoughts on “cheap” designers? Or “cheap” versions of any service provider?

Related posts:

1. How to get a (cheap) blog makeover
2. Designers deserve to get paid for their work, no matter who they’re working for
3. 10 signs you need to fire your web designer