How to plan an awesome tweetup event

snapping pictures at the Sanyo & Social Rewards event last week

Social media has made parties and party planning so much easier…which means there has been an explosion of events that are planned, promoted and talked about just through these channels. Almost everytime I turn around, I see a new twtvite shooting by, or am getting a facebook invitation.

For consumer businesses, being part of one of these events can really help you to get your name out there. But, a business doesn’t just have to host an event to get heir name out there – sometimes all it takes is participating and helping in an event. Even if you can’t participate in a donation or the planning – you still should try and go to as many events as possible. There is no downside to meeting lots of new people.

For restaurants, nightclubs and hotels, offering your venue to host an event can often help fill you up on busy nights and help spread the word about what amazing things you can offer. Small events allow you to feature new recipes, drinks and your venue and have a fun event that people will be talking about for a long time.

This year, I have attended more than my fair share of tweetups, launch parties and networking events. Some have been awesome, others have been okay, and some have been seriously disappointing. The good news is there are a few ways to help make sure that your next event is as good as it can be:

1. Pick a venue that is easy to get to.
2. Plan it at least two weeks in advance for a small tweetup.
3. Plan at least a month in advance for large events.
4. Get a few big name people on board.
5. Ask for help promoting the event from your friends.
6. Provide food and drinks either free or at a discount.
7. Make sure there are plenty of places to sit down.
8. Have an awesome speaker or giveaway.
9. Make it easy for people to tweet while there.
10. Have a photographer (or a few) to share the awesomeness.
11. Make it easy for people to exchange their information after the event.
12. Have a list of all attendees so you can send them thank you notes.
13. Share the twitter and facebook name of the venue so people can share it.
14. Set up an easy to remember hashtag for the event.

What other tips can you share about hosting a great event? Have you been to one that did something really spectacular or awful? Share it!

Related posts:

1. Attending a social media event is better with social media (duh!)
2. OC Tweetup at Peppino’s
3. #4sqday was awesome at #smmoc!