LinkedIn updated its design – did you even notice?

 LinkedIn is a great platform for building connections on a deeper level for the business side. I personally love LinkedIn for its simplicity and its focus on more B2B conversations. However, in the battle for social dominance, it’s definitely losing its footing. Most people don’t use the status updates, and for those that do, it seems to be just their feeds from twitter or blogs. Without that component, LinkedIn will never dominate the social chatter – but it is still a resource worth using for brands. With this round of updates, I am pretty happy with the new look:

  • Layout is more focused on the status updates and ‘recommended news’ immediately.
  • The avatar is about 20% larger
  • They have changes the status box to look more like what twitter used to look like and what facebook looks like now.
  • When new updates post in the feed, it no longer has just the text link ‘see # more updates’ it is now a blue box with white writing – gives more attention.
  • The images in the status updates have doubled in size, bringing more attention to the posts
  • The background has become larger, and they have narrowed the main columns. It is following the same design elements that exist on twitter and the facebook news feed.
  • The Drop down menu is cleaner, easier to read and have a more professional feel to them.

On the negative side:

  • The profile view looks basically the same (other than the changes to the navigation bar). It doesn’t match the new style and feels disjointed. However, I expect an update to this is coming soon.
  • Also disappointing is the updates (or lack thereof) to the company pages. I would like to have seen more focus on the branding of the company – the logo more prominent and the status updates as a larger focus. They have a ‘follow’ option for brands, but without a unique pull to those pages, why ever follow?

At the end of the day, the big question remains: Did the changes to LinkedIn make you want to increase your usage? Or is it still a secondary thought in your strategy?

  • Josh Chandler


    I talk to marketing folks all the time here in the UK about Linkedin. Not one of them would recommend it to their clients. The truth is neither would I!

    • Kirsten Wright

      I liked LinkedIn when I was looking for a new position – and trying to connect with decision makers. but otherwise, I don’t see much use for brands any longer.