Is ‘Blogging when you have something to say’ bad advice? Definitely.

I adore Allison Boyer – I met her in person (finally) last year at Blogworld and this is seriously a woman after my own heart. Not only is she one of the nicest (and funniest) women I’ve met, she is consistently on point with her blog posts. Her post from Monday entitled ‘Why “Blog When You Have Something to Say” is Bad Advice‘ is no different. After reading it, I spent some time thinking about my blog and what has happened with it over the last 6 months.

In the 3+ years I ran Wright Creativity as an agency, I had plenty of time to write my posts, since it really was a part of my job. I regularly had solid content, lots of ideas and plenty to talk about so blogging 4 times a week was not overly difficult. I actually had ‘content overload’ in many cases and was able to stockpile posts for those weeks that were tougher to find time to write.

But then I moved full-time with 5150. I had different priorities: their brand, building it, etc. So, I started writing less and less. Then, I was laid off. During the hunt for a new position, I was honestly a little drawn away from blogging. I wasn’t really motivated to get my blog back to full time since my focus was on finding where I wanted to be next.

Since joining MagnaFlow, my creativity is back, but I am funneling 100% of it into my ideas for this brand and how we can move everything forward. In addition, there are a lot of proprietary things we are working on, that while they would be great blog fodder, can’t be public yet! So, when I get home at night and sit down to write for this blog…my brain is always a little bit exhausted. Overall, I’ve moved my thinking from ‘write every night, no matter what’ to ‘write when I have something to say’.

Which, to Allison’s points in the post, is how the 2 really big problems arose:

  1. Because I am not forcing myself to keep writing 4 times a week, I am progressively getting worse and worse about making the time to write. Which leads to less content, which means less time I am thinking about my blog, which leads to even less content (nasty circle)
  2. I am losing my readership. With less content from me, there is less options for my readers to get connected and excited by what I share. Not everyone will like every post and having a wider variety of content to choose from helps with keeping more people intrigued.

Overall, my point (and hers) is that blogging only when you have something to say will leave you with less and less to say…until you’re not blogging at all.

What are your thoughts on how often to blog – if you blog less, do you notice it’s harder to get into and your audience is less receptive?

  • http://twitter.com/BillKingOC Bill King

    I was going to comment on this but I have nothing to say. ;-)

    • http://twitter.com/kirstenwright Kirsten Wright

      Ha! at least you have some creativity ;)

  • http://www.facebook.com/theanthonyryan Anthony Ryan

    Spot on! My first blog lasted about a month. Then I started focusing on selling other skills I had so I could pay the bills. Eventually, even though i TEACH college students how to blog, my blog died. I have recently (yesterday) committed to VEDA and will be doing a vlog per day for the whole month of August. I and both excited and scared. I will be building and testing. I need to record all of my ideas and have that “for a rainy, hard, exhausting day” list. To your point, I IMMEDIATELY clicked on the link to this post from my Facebook as soon as I saw it. I have not visited your site since your new job acceptance. Hope you will continue to share your gems with us during your busy tenure at MagnaFlow. :)

    • http://communityethics.co.uk Josh Chandler

      Anthony, if you commit to something and ensure you do it every day without fail, it will only help you improve! :)

    • http://wrightcreativity.com/ Kirsten Wright

      Congrats on the new show, by the way! That is so awesome :) it’s going to be absolutely phenomenal, I am sure of it :)

      I am glad to have you back over here, I have only posted about 8 posts since starting the job, so I understand. I plan on getting some time in soon to write some backup posts (ha!) so I have more to say ;)

  • http://communityethics.co.uk Josh Chandler

    Kirsten, I firmly believe we all need to commit to writing once a day no matter what. It may not be something you publish online, but it could just be something as simple as a journal entry or a short story. It really helps me to keep the creative idea process in motion. :)

    • http://wrightcreativity.com/ Kirsten Wright

      Absolutely! The more often we force ourselves to work on our brain/creativity, the better we’re going to be.

  • ChatoyantHoochie
  • Faith

    Back in high school I really love to write fan fiction. Not some shallow plot but those that really stake a knife to the heart kind of plots. Just because my first short fiction received great feedbacks, I suddenly got hooked and tried to write something in which I didn’t have an inspiration to look up to. My bad.

    creative writing prompts and creative block

  • http://naturalhealthperspective.com/ John H Gohde

    The ever pressing need for new and fresh content is forcing everyone to re-think their communication style.

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