Every brand, person & campaign starts at nothing in social. And, unless you’re well known at the start, it can be tough to build that initial push and swell of connections on a new platform. So, where do you find your first fans, followers or submissions for a contest? There is no secret formula for quick growth success (and if someone tells you there is…run, fast, the...
“I wear many hats”… In other words, you are a generalist, a polymath, a Renaissance man. You are among the greats like Aristotle, Leonardo Da Vinci, Benjamin Franklin & Theodore Roosevelt. You are a one-man (or woman) machine that runs all elements at all times and can do many things. You are always searching for new things to study, ideas to learn and projects to...
You may return to your regularly scheduled work…just keep those three words in mind. Original image via reid on flickr ...
I was recently asked why I don’t have many posts talking about the ROI in social. And initially, I was slightly stumped for an answer. But, after giving it some thought, I realized I know exactly why I haven’t written many: because I feel that the ROI of social is absolutely obvious. It’s a necessary piece of strategy for a brand, and the why doesn’t...
Stop thinking so much. I know this seems counter-intuitive to everything you read about blogging (or social media, or work, or anything) but sometimes, the best thing you can do to get yourself writing is to stop thinking about it. Just write about whatever you want for awhile. Maybe it’s random gibberish, but at least it’s writing. Over time, your brain will focus and turn...
LinkedIn is a phenomenal social media platform for both B2C and B2B brands. But the problem with LinkedIn is that while the tools are all there for you to get the most from it, knowing how to use them is not as easy. The good news is, you can get more out of your LinkedIn account by utilizing these 5 steps: A fully updated profile: More often...
In many situations, passion is an added bonus, and all you really need is the ability to do something well to succeed. But when something requires a long term commitment, like blogging does, passion is what makes the difference between incredible bloggers and just another writer. Therefore, blogging takes more passion than skill. No matter how passionate you are about something, passion doesn’t mean you’re able to do...
Your visitors are looking for them. On the old layout, applications were not primary real estate. Relegated to small icons and text on the left side under the avatar image, they were often overlooked. With the new timeline layout, according to Mashable, “Information that was invisible is now a focal point. Facebook moved the number of Likes, events and apps to prime top-and-center territory. It...
You have to be on every social platform, the minute they come out. You have to tweet X times per day, have X status updates per week & connect with X people on LinkedIn A social media blunders can’t happen to me/my brand. If you don’t have over X thousands of fans/followers/subscribers, you’re not doing it right. Just blogging awesome content will get you tons of readers. The only way...
I’ve waited for awhile to write a detailed post about using Pinterest. Not because I don’t think the site is incredible (because it is!), but because it is so amazing I felt I needed to spend some real time and effort into the site before I wrote about it. Attraction Let’s start with the whole attraction to Pinterest. I think it stems back to childhood. Remember making ‘dream...
