Jan
31

How can alcohol brands participate safely in social?

If you’ve visited any of the big alcohol brands websites, you’ve probably seen something like the image to the left. Basically, it’s an age wall, asking you to verify you are of legal age (based on your area of residence) to venture into the website. While these ‘age walls’ may not be required for brands to have, they are used more often than not to...

Jan
26

The New Facebook Timeline + Old Facebook Posts = Potential Problems.

Whether you wanted it or not, the new Facebook Timeline is here. And as with any new changes to Facebook layouts, there are a few big changes to privacy. In this case, the new timeline opens a can of old (& potentially problematic) posts. Remember those posts and photos from when you were a little more carefree? Maybe before you were worried about finding a job...

Jan
24

Would you like Glamour on Facebook if you saw this ad? [Poll]

Click to enlarge & read the entire ad Every day, you are bombarded by advertising. As an average American who utilizing technology daily, it is absolutely impossible to avoid. Your magazines are filled with them, TV is swallowed by them and your social sites are absolutely crawling with them. But, these ads are not all about buying things anymore. Advertisers are getting smarter (damn them!) and...

Jan
18

Everyone deserves a name…especially the crazies.

My social agency, 5150, found this poor lost mannequin from the beaches of Laguna. He was wrapped in a straight jacket and given a wire treatment on his head. He couldn’t talk, but we understood him anyway. After all, we’re 5150′s too! So, we’ve gave him a home in the front of our office, and gave him the nickname ‘Rugged Male’. However as the weeks have...

Category: Social Media
Jan
16

Of football, hashtags & NFC Championship games #BeatTheNYGiants

I am a huge 49ers fan…and while it wasn’t pretty the last decade, I have maintained my love for the red and gold. Needless to say, I was jumping around my living room, more than a little excited on Saturday afternoon. This morning, I checked out their website to see what they had done since they clinched the spot in the NFC Championship game. I was...

Jan
10

Divvying up social media? My rebuttal to Fox Small Business.

Fox Small Business interviews smart people, after all they interviewed me in November! However, even brilliant minds are wrong every once in a while. Earlier this week, they published an article of aggregated tips from the Young Entrepreneur Council on divvying up social media responsibility. There were some awesome tips from some very smart minds, and 7 out of the 10 tips were on...

Jan
06

52 Social Lessons, one for every week in 2012

As we wrap up the first week of 2012, it’s time to get ready for another roller-coaster year filled with social media ups, downs and a few sharp turns. To smooth the process, I put together one lesson for every week this year, to help you navigate the insanity that is social:Social doesn’t inherently ‘work’. It takes your work to make it work. No one likes spammers. Automation...

Jan
03

Is social a game to you?

Social is a happy place for me, a place to connect, converse and discover. It is a mix of personal and business. It is a pathway to unique people, stories and experiences. But social is not a game to me. However, for millions, social is a game. More specifically, a Facebook game. We’ve all heard the names: FarmVille, Words With Friends, Mafia Wars, Sims Social…the list goes...

Dec
29

12 ways to make social more successful before the world ends.

Well, if the Mayan’s are right, this will be the last New Year we’ll ever experience. Just in case, I think it’s a good idea to make sure your social is really awesome in 2012. So, here’s a month-by-month breakdown of how you can rock it out (And hey, if it doesn’t end, you’ll be just that much further ahead of your competition!):January – Jump...

Dec
28

Have 35 seconds? You can change the date of a story or image on your timeline on Facebook.

Know those people who upload photos months after an event? We all have them in our lives, and for those of us with a little too much Type-A in our systems, it can be even worse. Personally, I like having my Facebook photos in order (even the ones I get tagged in). The good news is, now I can with the “date change” feature on...