YOU know your brand needs to get into social media, or become more active in it, but you can’t convince the C-level. How do you justify social media? Well, you could break into facts, figures and lots of explanation on how social media can benefit your brand…or you could simplify it with this:...
Google+ is a powerful social site, it’s a force to be reckoned with, facebook should be worried…blah, blah, blah. You know how I know that Google+ isn’t any of that? Search “google+ layout changes“, you get 1,510,000 results. Search “facebook layout changes” and you get 44,400,000 results. Add these staggeringly low search results to the fact that no one is writing posts threatening to leave, complaining about the...
*Rockem Sockem Robot image & likeness owned by Mattel You find an incredible article or tweet that absolutely must be retweeted. And you need to add some commentary before it to clarify why it’s worth reading. But when you add your thoughts, the tweet becomes too long. So, you modify the initial tweet a bit, keeping the same meaning but giving yourself a few more characters...
SEO – it’s a pain in the tuccus, and for most of us, it’s a really scary concept. So, I figured why not crack it open on one of the ‘scariest’ Friday’s of the year…Friday the 13th! So, I bribed Ryan Jones, one of the amazing people I met at Pubcon last year, to let me virtually interview him and share some of his tips on...
Buying Facebook fans, it’s a bad idea, right? Well of course! You pay some off-shore vendor on elance or craigslist and you get a certain number of fans – 99% of which live in an entirely other country and have zero interest in your brand. But what about buying Facebook fans the right way? Huh? Facebook advertising, while it has a much catchier name, is technically still buying...
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Today, we wrap up the Improve your social strategy series. Alan Bleiweiss said it’s through more footwork. Calvin Lee explains customer service is key. Sheldon Levine points out you need to understand your audience. Steve Woodruff knows real life is important too. Suzanne Broughton closes out the week with her advice: Who are you? Suzanne Broughton (@SuzBroughton on twitter) Where are you from? Huntington Beach What do you do? VP of Digital at...
This is the fourth installment of the series of experts giving their opinions on the 1 way to improve a social strategy: Who are you? I am Steve Woodruff, the Connection Agent – which means that I practice a trusted referral business model. I believe in creating networks of high quality people in order to open up new business opportunities and optimally meet market needs. Where...
Today is the third in the series of experts giving their opinions on the 1 way to improve a social strategy: Who are you? Sheldon Levine (aka @40deuce), Community Manger for Sysomos Where are you from? Toronto (Way up in Canada, eh) What do you do? My job is being a community manager for Sysomos. I relate this best to doing marketing, PR, sales and customer service...
This is the second installment of the series of experts giving their opinions on the 1 way to improve a social strategy: Who are you? Calvin Lee, Principal of Mayhem Studios. Where are you from? Los Angeles, CA What do you do? I’m Graphic Designer focusing on developing identity and brand recognition for both small and large businesses. For what industry? I’m not really any industry specific. I...
