In 2009, I started Wright Creativity, a solo run social media agency working with consumer brands. I managed campaigns for clients across the spectrum, from restaurants and daily deal sites to a international MMA fight brand and an international tire brand. This past August, I made the decision to join a start-up social agency in Orange County as the Director of Social Media (and Director...
Earlier this month, an infographic was put together talking about the value of a follower (twitter) vs the value of a fan (facebook). Based on the entirety of the chart, the conclusion is that a facebook fan is cheaper to acquire and their actions online are worth more than a twitter follower. But I want to take a look at just one section: the comparison of...
15 communication pet peeves – Ragan 11 Pinterest apps and tools to enhance your pinning experience – Huffington Post 30 Useful newsletter design showcases – Tripwire Magazine 5 ways to get more traffic with content marketing – Copyblogger 8 Ways to Make Your Twitter Strategy More Dynamic – Social 5150 12 Most Little Known Tricks to Use On LinkedIn – 12 Most 5 Things to Remember When Dealing With Criticism of...
There are thousands of social sites – from the ginormous (facebook) to niche (last.fm) – and each offers something unique and interesting. I often get asked which sites I use, and why. Here’s the ones that top my list from my personal business standpoint and the short version of why I choose to use each: Facebook: Personal connections – Almost everyone I ever want to catch...
Since the announcement of the new Facebook Timelines, I’ve been spending time looking at what the big brands are doing – how they’re utilizing the change in layout & more importantly, the new cover images. After searching through over 200 brands that have already updated to the new timeline, I noticed while many of them are spot on, there are quite a few that missed the...
Common sense – everyone is supposed to have it, but recently, it seems to be fleeting. Especially in the social media space. Which leads me to the following questions:Where has common sense in social media gone? Did social media common sense ever exist? What ‘common sense’ rules do you think people should abide by in order to make social media better?Discuss: *img via The Napkin Dad ...
There are thousands of twitter chats out there, covering the spectrum of topics – from Justin Bieber fans to Romance Novel authors and everything in between. In fact, if you so desired, you could pretty much live in twitter chats and nothing else. However, I don’t recommend doing so. What I do recommend is checking out these 6 twitter chats, covering the social & blogging world, spread...
Sometimes, old posts or images are still the best visualization. To date, I still love this chart from 2010 showing how colors affect purchases:Look through products you buy – is there specific color trends you notice in the packaging? ...
…And I am seriously excited. From a marketing and design standpoint – this change is absolutely incredible. From a brand standpoint – it’s could be a very expensive change, but also provides an incredible opportunity. So, what do you need to know to get your brand ready? Read my post on Social 5150′s blog for the breakdown to prepare your brand for the new facebook timeline...
“When you think about your content and where it goes, who do you see sitting in front of their computer reading it? How old are they? What do they do for a living? Do they read a lot of content like yours? Are they active in social media or is it just a passing fancy? When they read your content, do you know what they...
