We all know the bloggers are taking over the world. In fact, in February of last year I shared a few stats proving the blogger takeover. But, many brands are still struggling to figure out how to connect with them. Brands are unsure who they are, how they want to be approached and most importantly, how to utilize the power. Below are 15 facts – that that...
You wrote an amazing post, and just as you are about to click publish, an evil elf (damn him!) shows up on your desk. He tells you that you may publish the post, but that the readers can’t choose how to share it. You have to decide for them, and they only get one option. Your readers can either:Leave a comment on the post itself. Retweet the...
When I work with clients, I always tell them that if they don’t have a new blog post to promote, promote the most recent one they’ve written. Usually it’s only a couple days old and so it is still pertinent and the conversation feels engaged. It helps more people to find the posts and can bring traffic even if there isn’t new ideas to discover...
Allison Boyer wrote a great article about how she maps her media beliefs (good and bad) about every six months. I never really thought about mapping out media (say that 10 times fast!) but loved what she was able to create, so I decided to create my own. However, because I really only focus in the social media world, I broke that one segment apart,...
When you go into a bookstore, you know where the book that you want will be based on the signs. Horror, suspense, romance, history, comedy… there’s a section for them all. Even if you don’t know the author of the book you want, you can browse the genre and more than likely find something of interest. However, as hard as you try, you will not...
I want to start with a “situational” question today. What if I told you I want you to spend 288 hours working on something without making a dime. At the end of those 288 hours, you would start making money based on how hard you worked during that time but it would be paid out over time, not in one lump sum. And,...
This weekend, I spoke at Wordcamp OC on content development and blogging. Missed it? Here’s the powerpoint slides, including the list of plugins I talked about: How to create solid content & utilize WordPress I want to say a huge thank you to Deborah Edwards-Onoro (@redcrew), who did a great job taking notes on my talk, and was willing to share them:Know why you are starting a blog....
Blogging is hard. I can’t make it easy…but I can give you 12 ways to make it a little easier.Stop being a perfectionist. So many bloggers (or want-to-be bloggers) get stuck because they are scared it won’t be perfect. Save articles from others. If you find an article you like, write a short note about what you liked and save it with the original article...
Two Hour Blogger has put out a challenge: “Which is better – a newsletter or a blog? Give me your answer. Make it 50 words or a thousand words – I don’t care. Everyone’s answers go into an eBook so we can compare notes. I’m accepting entries till May 25. On June 1st you’ll be able to download the eBook…I’m going to pick a “best...
Many of you know I offer two areas of services: Social media strategy and website design. What I don’t offer is tech support, hosting, or back-end support. Why? Because it’s not my forte. Of course, the question is always, “But you do website design, don’t you need to know coding?” And my answer is yes, I do know coding. Front-end coding Not enough to hand-write my...
