Category: Blog Management

May
10

SWFSW: the blogging acronym you need to know.

Stop thinking so much. I know this seems counter-intuitive to everything you read about blogging (or social media, or work, or anything) but sometimes, the best thing you can do to get yourself writing is to stop thinking about it. Just write about whatever you want for awhile. Maybe it’s random gibberish, but at least it’s writing. Over time, your brain will focus and turn...

Apr
13

Ryan Jones – SEO’s most eligible bachelor?

SEO – it’s a pain in the tuccus, and for most of us, it’s a really scary concept. So, I figured why not crack it open on one of the ‘scariest’ Friday’s of the year…Friday the 13th! So, I bribed Ryan Jones, one of the amazing people I met at Pubcon last year, to let me virtually interview him and share some of his tips on...

Dec
06

Utilizing the power of the blog – and the blogger!

We all know the bloggers are taking over the world. In fact, in February of last year I shared a few stats proving the blogger takeover. But, many brands are still struggling to figure out how to connect with them. Brands are unsure who they are, how they want to be approached and most importantly, how to utilize the power. Below are 15 facts – that that...

Aug
02

Comment, Retweet or Share. Choose wisely.

You wrote an amazing post, and just as you are about to click publish, an evil elf (damn him!) shows up on your desk. He tells you that you may publish the post, but that the readers can’t choose how to share it. You have to decide for them, and they only get one option. Your readers can either:Leave a comment on the post itself. Retweet the...

Jul
28

Should you promote older content or leave it in the archives?

When I work with clients, I always tell them that if they don’t have a new blog post to promote, promote the most recent one they’ve written. Usually it’s only a couple days old and so it is still pertinent and the conversation feels engaged. It helps more people to find the posts and can bring traffic even if there isn’t new ideas to discover...

Jun
28

What does your social media map look like?

Allison Boyer wrote a great article about how she maps her media beliefs (good and bad) about every six months. I never really thought about mapping out media (say that 10 times fast!) but loved what she was able to create, so I decided to create my own. However, because I really only focus in the social media world, I broke that one segment apart,...

Jun
16

Stephen King doesn’t write romance novels

When you go into a bookstore, you know where the book that you want will be based on the signs. Horror, suspense, romance, history, comedy… there’s a section for them all. Even if you don’t know the author of the book you want, you can browse the genre and more than likely find something of interest. However, as hard as you try, you will not...

Jun
08

I’m really glad I didn’t stop at hour 287.

I want to start with a “situational” question today. What if I told you I want you to spend 288 hours working on something without making a dime. At the end of those 288 hours, you would start making money based on how hard you worked during that time but it would be paid out over time, not in one lump sum. And,...

May
17

How to create solid content & utilize WordPress #wcoc

This weekend, I spoke at Wordcamp OC on content development and blogging. Missed it? Here’s the powerpoint slides, including the list of plugins I talked about: How to create solid content & utilize WordPress I want to say a huge thank you to Deborah Edwards-Onoro (@redcrew), who did a great job taking notes on my talk, and was willing to share them:Know why you are starting a blog....

May
16

12 ways to make blogging easier

Blogging is hard. I can’t make it easy…but I can give you 12 ways to make it a little easier.Stop being a perfectionist. So many bloggers (or want-to-be bloggers) get stuck because they are scared it won’t be perfect. Save articles from others. If you find an article you like, write a short note about what you liked and save it with the original article...