Category Archives: Facebook

Facebook Advertising Objectives: Which is Right For My Campaign?

Facebook Advertising offers brands a myriad of distinct ways to design an advertising campaign. But for a brand trying to find success in the Facebook Ad game, these seemingly endless options can be daunting. Facebook provides 13 Objectives, 5 Placements & 4 Formats to choose from for an advertising campaign, but the minimal description of […]


Is your Facebook Campaign Built For Success?

The use of a Facebook page as a part of your digital marketing strategy is an exercise in futility¬†without¬†a strategy and a budget for Facebook campaigns. Yes, you can organically grow a Facebook page; reach people, engage an audience and develop a community without spending a dime… but it is slow, frustrating and can completely […]