Category Archives: ROI + ROAS

Stop the Social Media ROI + ROAS Bullsh*t.

“Social media is about engagement, conversations and an audience… designed to increase reach of the brand. Social media is immeasurable against traditional ROI + ROAS standards”. ROI + ROAS {Return on investment + return on ad spend}. It’s what every C-Level executive wants out of their Social Media Marketing team and their initiatives. And rightly so. Why would you execute […]