If you’ve visited any of the big alcohol brands websites, you’ve probably seen something like the image to the left. Basically, it’s an age wall, asking you to verify you are of legal age (based on your area of residence) to venture into the website. While these ‘age walls’ may not be required for brands to have, they are used more often than not to...
Click to enlarge & read the entire ad Every day, you are bombarded by advertising. As an average American who utilizing technology daily, it is absolutely impossible to avoid. Your magazines are filled with them, TV is swallowed by them and your social sites are absolutely crawling with them. But, these ads are not all about buying things anymore. Advertisers are getting smarter (damn them!) and...
My social agency, 5150, found this poor lost mannequin from the beaches of Laguna. He was wrapped in a straight jacket and given a wire treatment on his head. He couldn’t talk, but we understood him anyway. After all, we’re 5150′s too! So, we’ve gave him a home in the front of our office, and gave him the nickname ‘Rugged Male’. However as the weeks have...
Fox Small Business interviews smart people, after all they interviewed me in November! However, even brilliant minds are wrong every once in a while. Earlier this week, they published an article of aggregated tips from the Young Entrepreneur Council on divvying up social media responsibility. There were some awesome tips from some very smart minds, and 7 out of the 10 tips were on...
As we wrap up the first week of 2012, it’s time to get ready for another roller-coaster year filled with social media ups, downs and a few sharp turns. To smooth the process, I put together one lesson for every week this year, to help you navigate the insanity that is social:Social doesn’t inherently ‘work’. It takes your work to make it work. No one likes spammers. Automation...
Well, if the Mayan’s are right, this will be the last New Year we’ll ever experience. Just in case, I think it’s a good idea to make sure your social is really awesome in 2012. So, here’s a month-by-month breakdown of how you can rock it out (And hey, if it doesn’t end, you’ll be just that much further ahead of your competition!):January – Jump...
Are you in the Christmas spirit? I sure am…and with this social rendition of the 12 days of Christmas, you can be too!Oh, and a fun fact? If you tried to recreate the 12 days of Christmas to give them as gifts? It would cost you $101,119.84.What would be on YOUR 12 days of social Christmas?...
LinkedIn has never been a huge focus for strategy for me personally – but, I have used it in strategies I have implemented for clients with success. One of the primary ways I found success for some of my clients was through thoughtful comments on discussions and providing answers in the questions section. I never used it for clients in a promotional manner – it...
New twitter launched yesterday. It’s kind of awesome. It looks like this:You can learn all about what it does, how it works and where everything is now here:Twitter: The New Twitter Video The people of twitter: Search the Hashtag #newtwitter Business Insider: This is the New Twitter Huffington Post: New Twitter Changes: Sweeping Updates To Simplify The Site, Attract New Users All Twitter: Twitter.com Gets A Complete Redesign All Things D:...
Create a presence on the sites where your customers are. You’re on twitter, your customers are on facebook. You post youtube videos, your buyers live on vimeo. You adore your flickr channel, your consumers are instagram fanatics. Just because you’re using social channels doesn’t mean you’re in the right place. Figure out who your customer is and where they spend their time before you dedicate...
