Every brand, person & campaign starts at nothing in social. And, unless you’re well known at the start, it can be tough to build that initial push and swell of connections on a new platform. So, where do you find your first fans, followers or submissions for a contest? There is no secret formula for quick growth success (and if someone tells you there is…run, fast, the...
I was recently asked why I don’t have many posts talking about the ROI in social. And initially, I was slightly stumped for an answer. But, after giving it some thought, I realized I know exactly why I haven’t written many: because I feel that the ROI of social is absolutely obvious. It’s a necessary piece of strategy for a brand, and the why doesn’t...
LinkedIn is a phenomenal social media platform for both B2C and B2B brands. But the problem with LinkedIn is that while the tools are all there for you to get the most from it, knowing how to use them is not as easy. The good news is, you can get more out of your LinkedIn account by utilizing these 5 steps: A fully updated profile: More often...
Your visitors are looking for them. On the old layout, applications were not primary real estate. Relegated to small icons and text on the left side under the avatar image, they were often overlooked. With the new timeline layout, according to Mashable, “Information that was invisible is now a focal point. Facebook moved the number of Likes, events and apps to prime top-and-center territory. It...
You have to be on every social platform, the minute they come out. You have to tweet X times per day, have X status updates per week & connect with X people on LinkedIn A social media blunders can’t happen to me/my brand. If you don’t have over X thousands of fans/followers/subscribers, you’re not doing it right. Just blogging awesome content will get you tons of readers. The only way...
I’ve waited for awhile to write a detailed post about using Pinterest. Not because I don’t think the site is incredible (because it is!), but because it is so amazing I felt I needed to spend some real time and effort into the site before I wrote about it. Attraction Let’s start with the whole attraction to Pinterest. I think it stems back to childhood. Remember making ‘dream...
YOU know your brand needs to get into social media, or become more active in it, but you can’t convince the C-level. How do you justify social media? Well, you could break into facts, figures and lots of explanation on how social media can benefit your brand…or you could simplify it with this:...
Google+ is a powerful social site, it’s a force to be reckoned with, facebook should be worried…blah, blah, blah. You know how I know that Google+ isn’t any of that? Search “google+ layout changes“, you get 1,510,000 results. Search “facebook layout changes” and you get 44,400,000 results. Add these staggeringly low search results to the fact that no one is writing posts threatening to leave, complaining about the...
*Rockem Sockem Robot image & likeness owned by Mattel You find an incredible article or tweet that absolutely must be retweeted. And you need to add some commentary before it to clarify why it’s worth reading. But when you add your thoughts, the tweet becomes too long. So, you modify the initial tweet a bit, keeping the same meaning but giving yourself a few more characters...
Buying Facebook fans, it’s a bad idea, right? Well of course! You pay some off-shore vendor on elance or craigslist and you get a certain number of fans – 99% of which live in an entirely other country and have zero interest in your brand. But what about buying Facebook fans the right way? Huh? Facebook advertising, while it has a much catchier name, is technically still buying...
