Posts Tagged ‘advertisments’

Over the next 25 posts, ending on my birthday, I will be covering an incredibly creative moment or idea from a year of my life AND one creative moment in either the marketing, advertising, technology or media world.

College is one of the most difficult decisions I think most teens make in their life, but for me, it was rather easy. I fell in love with Long Beach State the first time that I saw the school…add in that they had a big downtown (I came from a small town) and were close to both LA and SD? I was sold. When I received the acceptance letter in the spring of 2002, my excitement was uncontainable… Where did you want to go to college? Was that the same place you ended up? Why/why not?

For media? Britney wasn’t trashy yet…Levi’s had creepy legs…Hank gave advice to Bonds…mini fridge kicks butt & the Clydesdales still reign.

I have (and always will be) a car girl, but after seeing some of the recent advertisements, I am less and less impressed.

Just 3 years ago, Ford had me drooling with their new Mustang, and their stellar commercial. It gave me chills!

This year, I was a LOT less impressed:

The Mustang is about classic, raw power. It’s about the connection you feel when you get in, turn it on and press the gas pedal. It’s about the emotion. Not running from the cops.

Not many of the other car companies are doing better. They seem to have forgotten either who they are marketing to, or how to be interesting. Either way, I am not impressed by the ads (or how much they are paying their ad teams to come up with them!).

About the only car company I have seen doing it right recently is Scion with their ‘individuality’ commercials. They have found a message that spoke to the buyers.

3 years ago..their ads were great:

The ads running today? They are still carrying the same message! And are still just as entertaining/creative.

What do you think? If you had control of the automotive advertisement industry, what would you do with it?