We all know the bloggers are taking over the world. In fact, in February of last year I shared a few stats proving the blogger takeover. But, many brands are still struggling to figure out how to connect with them. Brands are unsure who they are, how they want to be approached and most importantly, how to utilize the power. Below are 15 facts – that that...
TwitterSay thank you to people who retweet your links or share your content. Use proper grammar and spelling as often as possible (shortened words are only okay in rare circumstances). Think before you tweet – it’s okay not to send a reply to something. Schedule timely tweets like 2nd sharing of a blog post or a link for an event. Use hashtags when appropriate, not in every tweet. Create lists...
From August 4th-6th, thousands of women took over San Diego this year for BlogHer11, and once again, I didn’t attend. I considered going this year, I got a twinge of jealousy when I saw a lot of people I respect planning to attend. And with how close to home it was for me, I almost convinced myself many times to buy the ticket. But I...
When you go into a bookstore, you know where the book that you want will be based on the signs. Horror, suspense, romance, history, comedy… there’s a section for them all. Even if you don’t know the author of the book you want, you can browse the genre and more than likely find something of interest. However, as hard as you try, you will not...
I want to start with a “situational” question today. What if I told you I want you to spend 288 hours working on something without making a dime. At the end of those 288 hours, you would start making money based on how hard you worked during that time but it would be paid out over time, not in one lump sum. And,...
Blogging is hard. I can’t make it easy…but I can give you 12 ways to make it a little easier.Stop being a perfectionist. So many bloggers (or want-to-be bloggers) get stuck because they are scared it won’t be perfect. Save articles from others. If you find an article you like, write a short note about what you liked and save it with the original article...
Last week, I learned about Storify, a site which has just launched into public beta, from a blog post on Simply Zesty. According to Storify, the point of the site is:To form or tell stories of; to narrate or describe in a story. To make stories using social media.I love stories. I love social media. I love writing. Seemed like a no-brainer that I would like Storify...
Your blog is a powerful tool for your business, and it should be treated as such. But, it isn’t always easy to know when you should be using a blog or how to set it up. In this video, I explain what a blog is used for and how to get it set up. Make sure to watch the first post on all 7 social media...
While blogging is about content, strategy and discussion, it is also about time. None of us have enough time in the day for everything that we’d like to do. Unless of course, you don’t have enough work, and then well, you have time for just about anything. The problem with blogging is that a lot of us get started when business is slow, when we need...
Determining the best social media tools for your campaign is all about your goals: What do you want to accomplish with social media: [youtube id="0AbdfebQprg"] Can’t see the video? Watch it on youtube. What social media tools have you tried? Have you found a successful combination? ...
