Determining the best social media tools for your campaign is all about your goals: What do you want to accomplish with social media: [youtube id="0AbdfebQprg"] Can’t see the video? Watch it on youtube. What social media tools have you tried? Have you found a successful combination? ...
I’ve given you the 10 minute blog calendar. I’ve also given you the blog calendar to last you 3 months. But, each post required that you already had your blog categories developed – something many new bloggers do not have. So today, we’re going to discuss how to actually develop your master categories for your blog so that you can use my blog calendar strategies. Consider the...
Last week I discussed my intense issues with the shortening of blog posts in RSS feeds. It was a bit of a rant (okay, a lot of a rant), but the overall response was positive. All of the commenters and tweeters agreed that blog reading needs to be made simple, and if someone subscribes, you shouldn’t make it harder for them to get to your...
Blogworld is starting out amazing…Scott Stratten (@unmarketing) started the show with a hysterical, but dead on, conversation about new media, blogging and how to really market your business. Just a few of his jems included:Stop writing crap and they’ll spread it. People don’t spread meh. People spread awesome. It doesn’t matter what you like, it’s what your audience likes. It’s not your job to tell people...
I was very excited to see the responses and the conversation that my post on the 10 reasons you shouldn’t start a blog gathered. In addition to the great comments on the blog itself, it stemmed some awesome conversations on twitter and facebook. What many people asked was if these were the reasons not to start a blog, what reasons are there to start a...
A few months ago, I talked about the fact that bloggers are taking over the world…and shared some impressive statistics on the number of blogs and blog readers in the world. While these numbers are not 100% perfect, it is safe to assume they are pretty darn close to reality. Of those blogs that exist, I would guess that less than half of them are...
Blogs have two options: breadth or focus. General topics or specific topics. You simply can’t have both. For example, Brogan writes great general business blog posts and appeals to a large audience but if you are looking for advice within a specific niche, you need something different…something that is focused our your topic and only your topic. So how do you find those writers/blogs?Find one blog,...
When I was growing up, I was always told that if I didn’t know what a word meant then I either shouldn’t use it or I should learn what it meant. I firmly believe this lesson holds true for things too – that if you don’t know what something is, then you shouldn’t use it. Or, better yet, learn how to use something properly, then...
You woke up in the morning, tired, a little annoyed and not looking forward to what lie ahead. You wondered what crazy task your boss would ask of you, or which of your clients would have the strangest demands. You grumbled your way to the office (wherever that may be), booted up the computer and let out a huge sigh. It was going to be...
I hate blog titles. Short ones. Long ones. Funny ones. Sad ones. Clever ones. Boring ones. List ones. Question ones. Poignant ones. Descriptive ones. Secretive ones. I hate them all. Okay, so I know that blog post titles are necessary for SEO (although this is debatable when the titles are ‘clever’) and they are supposed to give you a quick detail of what you can expect in the...
