I’m a solo business owner, so if my right hand isn’t talking to my left, it’s a really confusing day on the keyboard. And although I have had those days (haven’t we all?) in business, I rarely have them in social media. Why? Because I know my brand inside and out, and I know that everything I send out matches my brand statement or it doesn’t...
If you are a brick and mortar facility, there are 4 big pieces to your branding:The store (what it looks like, how it is organized, the people who staff it, the products available, etc) The website (whether or not you sell online, you must have a kick butt site for people to visit) Social media (everyone and every business can benefit from using some pieces of social...
Over the next 25 posts, ending on my birthday, I will be covering an incredibly creative moment or idea from a year of my life AND one creative moment in either the marketing, advertising, technology or media world. 1985 was an active year for me, and one of many firsts. Of course, being rather type A from the moment I was born, I wanted to do...
I have (and always will be) a car girl, but after seeing some of the recent advertisements, I am less and less impressed. Just 3 years ago, Ford had me drooling with their new Mustang, and their stellar commercial. It gave me chills!This year, I was a LOT less impressed:The Mustang is about classic, raw power. It’s about the connection you feel when you get in,...
