John Morgan is a friend I have connected with through twitter (and is high on my list of people-to-meet this year.) I am always impressed by his wit, ideas and dedication to business and so I asked him to put together a post on branding for you! Thanks John, and enjoy!Whether you realize it or not you already have a brand. Everyone does. The reason...
My cowboy hat is a part of me, but, how did it become part of my brand? Here’s the story… [youtube id="UghjQnUSCRM"] Can’t see the video? Watch it on youtube. What is your brand? What could your brand be? ...
When someone gets to know you and your business – they should be getting to know it as a consistent brand – with consistent imaging. This means that throughout your social profiles, your business cards and your in person appearance, everything should match. Because my main presence is online, my branding needs to match in each of my online channels: 1. My Website2. My Twitter page3. My...
img courtesy of cnn.com Yesterday, Starbucks unveiled their new logo – dropping “Starbucks Coffee” and just leaving the siren. I personally think it is an awful change – Starbucks is a great name, and really, most people probably don’t even know the thing in the middle of the logo is a siren. Their logic, we can assume, is that companies like Apple and Nike have gone from...
Last weekend, myself, Mel Aclaro, Scott Schang, Stacey Harmon and Cindy Ronzoni discussed how businesses, whether large brands or personal brands, could use social media to create business. We covered everything from why they need a communications strategy, to whom should actually manage that strategy. There were a lot of questions, comments and participation from the audience as well as quite a mix of feelings. Overall,...
While I was sitting and drinking my second cup of Portola Coffee today, reading email in Microsoft Outlook on my custom built HyperPC‘s computer, I began thinking about traveling and creativity. Being surrounded by the same things day in and day out can be frustrating…there is nothing new to inspire you. One of the simple ways I have found to fix this is head to...
Over the next 25 posts, ending on my birthday, I will be covering an incredibly creative moment or idea from a year of my life AND one creative moment in either the marketing, advertising, technology or media world. Some of us need positive reinforcement, others only understand punishment. I only understand positive reinforcement. Luckily I learned this when I was just 3 ½. I started kindergarten...
