If you don’t know your client, you’ll never have any.

I can only imagine the conversation between the managers when they decided to open this business: Manager 1: I want a business for women, like a beauty parlor! But also something that attracts men. Manager 2: Men like machines and working parts. Like chainsaws. But I don’t want to sell anything. M1: Okay, so let’s open a beauty parlor and chainsaw repair! M2: Well, I think we need something...