Personality vs Content – fighting inactivity on the internet

Groundswell: Winning in a World Transformed by Social Technologies. Powerful name, powerful idea, even more powerful messages inside. About 2 weeks ago, I mentioned that I would be reading Groundswell. I am slowly working my way through the book and wanted to share some thoughts on a section that caught my attention. On page 44 of Groundswell (for those of you who have the book),...