LinkedIn is a phenomenal social media platform for both B2C and B2B brands. But the problem with LinkedIn is that while the tools are all there for you to get the most from it, knowing how to use them is not as easy. The good news is, you can get more out of your LinkedIn account by utilizing these 5 steps: A fully updated profile: More often...
There are thousands of social sites – from the ginormous (facebook) to niche (last.fm) – and each offers something unique and interesting. I often get asked which sites I use, and why. Here’s the ones that top my list from my personal business standpoint and the short version of why I choose to use each: Facebook: Personal connections – Almost everyone I ever want to catch...
LinkedIn has never been a huge focus for strategy for me personally – but, I have used it in strategies I have implemented for clients with success. One of the primary ways I found success for some of my clients was through thoughtful comments on discussions and providing answers in the questions section. I never used it for clients in a promotional manner – it...
I don’t often write about LinkedIn because it is one of the tougher tools for a small business to valuate or use well. Most of the businesses who are using are simply spamming the group streams and connecting with as many people as possible in hopes of creating a lead. Not only is this outside of the TOS for LinkedIn, but it’s a great way...
If this is the first of the social media channels series you’ve seen, make sure to check out the overview of all social media channels, blogging, facebook & digg breakdowns. LinkedIn is a tool that I recommend only to businesses that I think are really ready for it – or are large enough to handle it. However, I think everyone should understand what it is and...
Choosing the right social media channel to use for your business isn’t an easy task. Each one has its own use, and depending on what you want out of social media will help you choose which you should be using. Here is a quick break down of the key channels: [youtube id="SfqakTbfpbU"] In future videos, I will be breaking down 6 of the 7 tools (skipping Myspace)...
In January, I talked about creating a social media strategy that works for me – how often I do certain things and the schedule I try to keep. It covered a lot of the details, but there were some gaps. I didn’t talk about all the sites that I used or what they meant for my strategy. So in May, I covered how I use...
