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Tag: marketing strategy

May
12

Effective inexpensively

How many of you have a sticker like this in the upper left corner of the windshield in your car? How many of you aren’t sure and have to go look now that I’ve asked you? (feel free, it’s okay, I won’t judge you ) For those who don’t have one or have zero idea what this is, it is a sticker (easily removable) that...

Mar
29

How a magician can make your marketing strategy better.

Magicians have amazing tricks – from slight of hand and floating objects to impressive visualization and dangerous tricks. No matter what they are doing, they always know how to capture an audience. But how can their style and tricks help your marketing? When a magician comes on stage, he doesn’t just walk…he appears, comes in a cloud of smoke, or flies through the air. From...

Nov
05

Creativity through the years – 1988

Over the next 25 posts, ending on my birthday, I will be covering an incredibly creative moment or idea from a year of my life AND one creative moment in either the marketing, advertising, technology or media world. Some of us need positive reinforcement, others only understand punishment. I only understand positive reinforcement. Luckily I learned this when I was just 3 ½. I started kindergarten...

Oct
26

Social media friends vs Real life friends

Or better named: Why I avoided joining Facebook in the beginning. When I started my social media strategy (blogging, twitter, linkedin, etc) almost a year and a half ago, I avoided adding facebook into the mix. It wasn’t until about 8 months ago that I finally became part of it. Why? Because none of my real friends were on twitter or linkedin, and definitely none of them read...

Oct
19

Which social media tool would you choose?

Jon Buscall, one of the bloggers I read on a daily basis, posed the question: What’s the most important social media site for your business? My answer was Twitter. I can use it to promote my blog posts, ask questions, send short messages, invite people to events, and it keeps me at the forefront of a lot of peoples thoughts. But then I got to thinking: What...

Sep
28

How to grow your business by promoting someone else

Ever wonder how great small businesses become great? They get talked about, shared and discussed by everyone. But, they talk about everyone else instead of themselves. For example, I have talked about my experience with Portola Coffee, which in turn, led others to find them and test them out. They didn’t pay me. They didn’t ask me to write about them. I did it because I loved...

Jul
20

Excellent marketing or childhood nightmares?

If you live in Orange County and haven’t attended the OC Fair…what are you waiting for? Definitely a great night whether you have kids or not (my hubby and I love it and never miss a year). This year, we went with my sister-in-law and her boyfriend as well. My sister-in-law who absolutely loves, loves, loves pigs. Which is why this year, we couldn’t miss...