Pinterest is amazing, it drives the most traffic to websites and translates into sales for brands. Twitter is the perfect platform, it opens up communication between brands and consumers. Facebook is a necessity, with over 900 million users, you have to be on it to succeed. Google+ is run by the most powerful search platform, meaning you must be on it if you want to compete. LinkedIn is more...
Every brand, person & campaign starts at nothing in social. And, unless you’re well known at the start, it can be tough to build that initial push and swell of connections on a new platform. So, where do you find your first fans, followers or submissions for a contest? There is no secret formula for quick growth success (and if someone tells you there is…run, fast, the...
This weekend, I sold my mustang (this was not easy to part with) and leased a new Jeep Liberty. It was the “adult” thing to do, seeing as the hubby and I needed a car with more space for our greyhound & for when we start our family in the next 2 years. Prior to heading to the dealer, I was dreading it. No one...
We’ve all received bad advice. We’ve all also used bad advice at least once and had to dig ourselves out of very uncomfortable holes. Think back to some of the worst advice you ever received (whether you listened or not) and share with us the worst advice in each category…and if you’re willing to admit it, whether or not you listened! The worst advice I received about...
Last weekend, myself, Mel Aclaro, Scott Schang, Stacey Harmon and Cindy Ronzoni discussed how businesses, whether large brands or personal brands, could use social media to create business. We covered everything from why they need a communications strategy, to whom should actually manage that strategy. There were a lot of questions, comments and participation from the audience as well as quite a mix of feelings. Overall,...
Hiring someone to manage social media presence, including foursquare? Smart. Printing a mayor sign personalized for the mayor? Clever. Reserving a table for your mayor every day and making them feel so special that they want to share their experience with everyone in their social networks? Brilliant!It is the little things that take you from a business to a successful business. What other ways have you...
Marketing is messaging – what you say, how you say it, and whether or not you follow up on what you say. Your marketing isn’t a thing you do, it’s what you are as a business and who you are as a business person. Everything from the way you answer the phone to the way that you phrase a tweet is marketing....
Britney Spears, Justin Timberlake, Christina Aguilera, Fergie, Kerry Russell, Zac Efron, Ashley Tisdale, Hillary Duff, Miley Cyrus, Demi Lovato, Jonas Brothers, Selena Gomez… Every single one of these stars has two things in common – they were worth millions before they turned 18 years old, and each one got their big break from Disney. While not all actors on Disney will become mega stars, Disney has...
I love Failblog. If you’ve never been, I give you permission to leave me now and go there. It’s funnier than I could ever hope to be, I promise. If you’ve been, then stay here and read the rest of the post? I promise, it’s good So, browsing failblog the other day and I found this awesome bar sign gem…by far one of the best...
I want to hear you shout from the rooftops, brag your little hearts out and share with the world:What was your biggest accomplishment through the first half of 2010? What is your goal for the 2nd half of 2010?Ready…GO! ...
