Last weekend, myself, Mel Aclaro, Scott Schang, Stacey Harmon and Cindy Ronzoni discussed how businesses, whether large brands or personal brands, could use social media to create business. We covered everything from why they need a communications strategy, to whom should actually manage that strategy. There were a lot of questions, comments and participation from the audience as well as quite a mix of feelings. Overall,...
I despise Google’s power over people, almost as much as I despise Mac computers (that is a whole other issue). While I do use a couple Google service (Analytics and Feedburner), I do so very grudgingly. Analytics is used only because there is no other tool quite as complete, although if someone created one, I would definitely switch. Feedburner is the same, I started with...
Over the next 25 posts, ending on my birthday, I will be covering an incredibly creative moment or idea from a year of my life AND one creative moment in either the marketing, advertising, technology or media world. In 1995 I started my first business, selling custom designed stationary. Well, myself and my best friend Liz, started a business together. We were partners. She had the...
