Click to enlarge & read the entire ad Every day, you are bombarded by advertising. As an average American who utilizing technology daily, it is absolutely impossible to avoid. Your magazines are filled with them, TV is swallowed by them and your social sites are absolutely crawling with them. But, these ads are not all about buying things anymore. Advertisers are getting smarter (damn them!) and...
Well, if the Mayan’s are right, this will be the last New Year we’ll ever experience. Just in case, I think it’s a good idea to make sure your social is really awesome in 2012. So, here’s a month-by-month breakdown of how you can rock it out (And hey, if it doesn’t end, you’ll be just that much further ahead of your competition!):January – Jump...
For those who couldn’t make it to Blogworld, or who chose another presentation over mine (gasp!), here’s what you missed:What is the 1 tip YOU learned from the video? What questions would you have asked after the presentation? The above video is only one of over 100 recorded sessions from BlogWorld Los Angeles 2011. You can get all of the videos — plus nearly 100 bonus interviews...
Read my last 10 tweets. Are they completely random? You may say yes, however, under that randomness is an actual content mix and strategy. While some people feel like social is fun when you wing it, I believe that is not only dangerous, but an extremely silly waste of your brain power. I am not suggesting that everything you send be planned, but the types, how...
I’m a solo business owner, so if my right hand isn’t talking to my left, it’s a really confusing day on the keyboard. And although I have had those days (haven’t we all?) in business, I rarely have them in social media. Why? Because I know my brand inside and out, and I know that everything I send out matches my brand statement or it doesn’t...
Once upon a time, 3 moms loved cooking with crockpots. They used them weekly and shared their recipes, stories and drama with each other. They loved caring for their families, but like so many before them, they wanted something more. So they took a picture of themselves with said crockpots (now down to 2 moms based on their last picture), created a community page on...
This article was originally published on my OC Social Media Savant blog for the OC Metro, but I felt it was worth sharing as I have been getting this question a lot more frequently recently. First, I don’t treat social media like something that I have to “fit” into my day -I treat it an an inherent part of my day. The sooner you can teach...
Allison Boyer wrote a great article about how she maps her media beliefs (good and bad) about every six months. I never really thought about mapping out media (say that 10 times fast!) but loved what she was able to create, so I decided to create my own. However, because I really only focus in the social media world, I broke that one segment apart,...
You wouldn’t propose marriage on the first date (or at least, 99% of us wouldn’t) because not only is it a little improper, but it’s a good way to make sure the person never speaks to you again. Social media needs to be treated the same way…don’t start pimping your products the minute somone follows or fans you! Spend some time, get to know them,...
I love to cook – which works out well because my husband does not. However, as much as I enjoy cooking, I am not a creative cook. I follow recipes, and follow them to the letter. I don’t improvise here and there, because if I do, whatever I attempted turns out awful. I follow recipes because I know that someone else was able to do...
