You wouldn’t propose marriage on the first date (or at least, 99% of us wouldn’t) because not only is it a little improper, but it’s a good way to make sure the person never speaks to you again. Social media needs to be treated the same way…don’t start pimping your products the minute somone follows or fans you! Spend some time, get to know them,...
I love to cook – which works out well because my husband does not. However, as much as I enjoy cooking, I am not a creative cook. I follow recipes, and follow them to the letter. I don’t improvise here and there, because if I do, whatever I attempted turns out awful. I follow recipes because I know that someone else was able to do...
Everyone hates the phrase “social media expert” – send out a tweet about it, trust me, there is no “friendly” response to that term. But why? What is the issue with that word? Before you jump on me and say “no one is a social media expert, social media is always changing, you can’t be an expert” (ie: the most common response to the...
A welcome tab with a call to action. When people hit your facebook page, you need to not only tell them HI! and welcome them to your page, but you need to give them some options for participation. The best I’ve seen? Free downloads of wallpapers with their sponsored athletes, exclusive tips or advice and videos with a special message just for fans. Pictures, videos and...
We’ve all received bad advice. We’ve all also used bad advice at least once and had to dig ourselves out of very uncomfortable holes. Think back to some of the worst advice you ever received (whether you listened or not) and share with us the worst advice in each category…and if you’re willing to admit it, whether or not you listened! The worst advice I received about...
According to twitter’s most recently updated terms of service, they have a new list of “do not’s”, among them is: “DON’T: Use screenshots of other people’s profiles or Tweets without their permission.” WHAT? Okay Twitter, so you’re telling me that if I want to share this tweet on my blog: [blackbirdpie url="https://twitter.com/#!/DarinRMcClure/status/62950163991363585"] I should actually have to ask @darinrmcclure if I can? Last I checked, if someone tweets something on...
Last night, I taught a class at the Microsoft store in Mission Viejo on branding your business through social media. I started the presentation breaking down some of the misconceptions about the big three (blogging, twitter & facebook). I wanted people to understand that while there is a huge percentage of junk in the social world, there is also real opportunity to connect, converse and...
Wednesday night, I attended a tweetup for #savethebeach, where portions of all the money raised went to a great charity. The event was awesome – got to see everyone I hadn’t seen in awhile, catch up on lives, and met a few new people I had only chatted with on twitter. At the event, I brought my camera and captured some perspectives on social media from...
Determining the best social media tools for your campaign is all about your goals: What do you want to accomplish with social media: [youtube id="0AbdfebQprg"] Can’t see the video? Watch it on youtube. What social media tools have you tried? Have you found a successful combination? ...
We’re all looking to build a stronger business. And many businesses believe that the key to success is through social media channels. The truth is, social media tools can be extremely powerful when used properly. In fact, I believe that most consumer products businesses should be utilizing social media. With that said, if you choose to utilize social media and fail to properly plan is...
