LinkedIn has never been a huge focus for strategy for me personally – but, I have used it in strategies I have implemented for clients with success. One of the primary ways I found success for some of my clients was through thoughtful comments on discussions and providing answers in the questions section. I never used it for clients in a promotional manner – it...
I’m a solo business owner, so if my right hand isn’t talking to my left, it’s a really confusing day on the keyboard. And although I have had those days (haven’t we all?) in business, I rarely have them in social media. Why? Because I know my brand inside and out, and I know that everything I send out matches my brand statement or it doesn’t...
Most of us treat September 1st like it is just another start of the month. Stop it right now. September 1st should be a wake up call for you and your team. Not only are we 2/3rds of the way through the year, this last third has more holidays, time off and excuses than any other time. Reality check: There are (for most of us) under 80...
As I’ve mentioned many times before, social media can be an extremely powerful addition to your marketing strategy when it is planned and executed effectively. I’ve also given you a few steps to get you going in the right direction with planning a social media strategy. What I haven’t discussed, is for those who have the budget to bring in outside support, what you should be...
We’re all looking to build a stronger business. And many businesses believe that the key to success is through social media channels. The truth is, social media tools can be extremely powerful when used properly. In fact, I believe that most consumer products businesses should be utilizing social media. With that said, if you choose to utilize social media and fail to properly plan is...
Marketing is messaging – what you say, how you say it, and whether or not you follow up on what you say. Your marketing isn’t a thing you do, it’s what you are as a business and who you are as a business person. Everything from the way you answer the phone to the way that you phrase a tweet is marketing....
I love Failblog. If you’ve never been, I give you permission to leave me now and go there. It’s funnier than I could ever hope to be, I promise. If you’ve been, then stay here and read the rest of the post? I promise, it’s good So, browsing failblog the other day and I found this awesome bar sign gem…by far one of the best...
Rob Gokee and I met through twitter awhile ago…we then connected through my “free” post and finally met in person about 2 months ago. Rob has done a brilliant job combining his multiple personalities into one website, and one good business. So I asked him to share his story…Take it away Rob! Multiple Personality Disorder I’ve got it. But not in the way that you think. I’m...
No matter whether you are a business owner or an employee, planning for downtime is imperative. Planning for downtime is realistic – but it can also be difficult when you are busy. When you are overwhelmed with work it may feel like it’s never going to slow down so you don’t worry. Then the slow down hits…like a ton of bricks on an unprepared business....
A month ago, this post would have been entitled Facbook Fan Pages, but since Facebook has nothing better to do than change around functions, terminology and their TOS…anyway, I digress. I have a fan page for Kirsten Wright. I meant to set it up for Wright Creativity, but apparently wasn’t paying attention, and whoops! That was months and months ago. I figured it would...
